The NFL and NBA players unions have, for the most part, made good use of social media channels during their respective lockouts.
Social Media & SEO
Social Media Report Card: NFL and NBA Players Unions Get Social
November 7th, 2011 by Marc Johnson and Katy PurvisCharting the Industry: The ‘Highs’ and ‘Lows’ of Social ROI
November 7th, 2011 by PRNEWSA study strives to get close to answering questions about how social media followers impact a brand’s bottom line.
Community Involvement Strategies: Be Nice, But Be Smart, Too
October 31st, 2011 by PRNEWSIt’s good to be a generous benefactor to the community, but think about the broader business goals before leaping into a community involvement program.
Business Brand Content Curators Artfully Elevate the Corporate Message
October 31st, 2011 by PRNEWSLike an art curator who amasses a collection of objects to spark emotion among art lovers, smart B2B PR pros are connecting assets into a singular brand experience for stakeholders.
Charting the Industry: Branding and the Dating Game
October 31st, 2011 by PRNEWSCreating true passion for your brand amongst customers is about building a strong emotional connection—kind of like a courtship.
Tip Sheet: Social Media Campaign Evaluation—What? Why? How?
October 31st, 2011 by Niklas de BescheFor overall social media program success, It’s important to evaluate every campaign across its beginning, middle and end.
15 Steps to Social Media News Release Success
October 25th, 2011 by PRNEWSJournalists pressed for time need PR’s help to do their jobs, and one way to help is to provide reporters with a comprehensive social media news release. Here are the major steps in creating such a release.
Get Closer to Sales: Six Proven Strategies To Better Enable Your Sales Force
October 24th, 2011 by PRNEWSIn today’s ultra-competitive business environment, total alignment between PR and sales is not a luxury—it’s a necessity.
Charting the Industry: Digital Execs Stuck on Stale Social Metrics
October 17th, 2011 by PRNEWSSenior digital execs across the globe are using ineffective social media metrics such as "page views" to show social returns.
The 1-2 Advertising/PR Punch: Integrated, Knockout Comms Strategies Revealed
October 17th, 2011 by PRNEWSAs these examples of great PR paired with ad campaigns attest, PR is not simply a support mechanism for advertising, it’s a critical driver for brand awareness.