Social Media & SEO

A generation actively engaged in consuming and influencing, Millennials prefer to align their buying power with causes.

Co-Winner: Cone Communications What do you get when you combine Ben & Jerry’s ice cream, Jimmy Fallon and Stephen Colbert? You get the kind of PR gold mine that helps define Cone Communications as one… Continued

Co-Winner: Ogilvy Public Relations The timing couldn’t have been more perfect. In 2011 legendary public relations giant Ogilvy celebrated the 100-year anniversary of the birth of founder David Ogilvy by enjoying the most successful year… Continued

PR News Non-Profit Award Previous Winners & Honorable Mentions 2007 Advocacy Campaign and Lobbying Efforts United States Holocaust Memorial Museum and Google, Inc. – Crisis in Darfur American Heart Association – HEART for Women Act… Continued

In developing any PR program, it’s important to consider that your audience spends a great amount of time on a laptop, smart phone or tablet.

From a business point of view, it’s been a rough time for some prominent social media companies—but don’t let that stop you from utilizing the platform as a PR tool.

There’s something about being a published author that give instant credibility to the author. Here’s how to write and publish an eBook while repurposing the content for numerous other platforms.

Research shows that the public is more receptive to a company whose CEO is on social media. So what’s taking your CEO so long?

While social media use among CEOs themselves lags, many chief executives still "get" social media, but require metrics that truly matter to the business.

Close to half of marketing executives polled find social media measurement—and defining its ROI—is their greatest challenge.