Social Media & SEO

Even if you have plenty of time to prepare for the possible outcomes of a court or regulatory ruling, it still takes cool nerves and fast action to align your messages for different groups of stakeholders.

Since the dawn of digital, a fight over who will serve clients—full-service PR agencies or digital/social specialist firms—has been raging. Here corporate and agency practitioners weigh in on both choices.

In a study of its own Facebook and Twitter fans, Discovery Communications identifies what draws the social audience to the next critical steps of engagement.

After an intense love affair with the visual/social platform, PR pros are now determining if the relationship will be long-term.

Twitter is steadily becoming the go-to, daily-use social media platform, according to a Pew Research study.

While Google+ has been under the radar of late, fashion, luxury and car brands have kicked their Google+ engagement into high gear.

Now that nearly 50% of cell phone owners have smartphones, it’s time for PR to take advantage of these "moving targets."

Shareable videos, social media events, digital crowdsourcing and online games can be powerful tools to drive engagement with CSR programs.

Acknowledging the perceived flaws of a brand’s product is a transparent way to elicit a gut-level reaction from passionate and indifferent consumers.

Integrating Twitter’s free and paid offerings is an underused way to reach a wider group of users or spark engagement from existing followers.