Kaplow and Conair managed to create enough excitement that the Curl Secret sold out in stores before the first paid advertisement appeared.
Work Life

How an Agency and its Partner Turned a New Product Into a Best Seller
October 30th, 2015 by Mark Renfree
What It Means to Be a PR Intern
October 23rd, 2015 by Laura Beth EllisToday’s PR internships are more competitive than ever. Here are some valuable tips to spend that uncertain time as an intern to your advantage.
7 Tips to Accelerate Your PR Career and Be Perceived as a True Leader
October 19th, 2015 by BY JULIE BATLINER, President, spongThe question everyone seems to have is: How do I grow and succeed? Here are seven tips to consider.
ESPN’s PR Chief Shares His Career-Building Mentoring Secrets
September 28th, 2015 by CHRIS LAPLACA, SVP, CORPORATE COMMUNICATIONS, ESPNI love to learn from other people and I’ve always believed I get more from the relationship than I give. Mentoring younger folks keeps my eyes fresh.

4 Tips for Establishing Employee Social Media Guidelines
September 9th, 2015 by Richard BrownellThere is no better storyteller for a company than its employees. Here are some tips for making employees great storytellers on social media.
How PR Leaders Can Retain the Summer Spirit in the Workplace
August 30th, 2015 by MIKE MCDOUGALL, PRESIDENT, MCDOUGALL COMMUNICATIONSBefore throwing yourself headlong into a race to year’s end, commit to finding a few ways to keep a bit of that summer-like mindset in the mix.
How to Build Great PR Teams With Non-PR Pros—and Why You Should Try It
August 30th, 2015 by PRNEWSThe secret to building an effective PR team could be to steer clear of PR.

3 Grammar Mistakes You’ll Probably Make This Week
August 24th, 2015 by Mark RenfreeLet’s take some time to consider a few of the more common grammatical mistakes that can seep into your writing.

5 Ways to Make the Most of an In-Person Briefing
August 11th, 2015 by Matthew SchwartzGetting face time with reporters who cover your sector doesn’t ensure that they’ll give your story/company/campaign coverage—although that’s certainly a possibility—but it should go a long way in helping to cultivate the relationship and put your company on a short list of sources.
3 Case Studies from Organizations Making Press Releases Work More Effectively
August 10th, 2015 by PRNEWSWriting obituaries for the traditional press release has become a growth industry. Nevertheless, organizations continue to rely on press releases as a cost-effective means to disseminate their messages. Yet the nature of the press release is changing.