Work Life

It is important to know that visual content marketing is like any other marketing or public relations platforms in that the same legal issues apply to all of these types of communications, regardless of format or distribution channel.

The share of Americans for whom Twitter and Facebook serve as a source of news is continuing to rise sharply.

The onus is on PR managers to craft blogs that can build awareness, boost visibility and, however circuitously, add to the top and/or bottom lines.

We’ve heard more than one communications professional say, partially in jest, that entering PR was a way to to avoid numbers. Yet the digital age has made PR measurement a joking matter no longer. You may be risking career advancement should you continue to shun analytics.

In 2013, the American Heart Association|American Stroke Association (AHA/ASA) shifted its focus from PR programs solely supporting the group’s original mission of preventing heart disease, to engaging segments of the population to expand the fight against both heart disease and stroke.

With the intense competition for eyeballs, getting your company’s blog post read can be difficult. Tumblr, for example, hosts more than 243 million blogs, so standing out is critical.

What is the best way to react to negative news? Since many stories fade quickly, is a reaction always warranted? By responding, you run the risk of keeping the story alive and encouraging additional coverage. Still, there are times when a response is necessary to curtail a serious hit to your reputation and/or sales.

Want to open your own PR shop after working for an agency? There’s a lot to think about and plan in the process.

Being part of a PR creative session can be exhilarating, but also stressful. Here are some tips to make your work shine.

The most beautifully written speech in the world won’t do you any good if you suffer from stage fright and fail to make the speech memorable—and that won’t do you any favors with senior managers.