Career Advice

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Maintaining Momentum with Job Candidates is Key During Coronavirus

April 20th, 2020 by

While many organizations have hiring freezes, they are still seeking job candidates for when the pandemic is over. Here’s what hiring managers need to know.

peloton

How Peloton Prepared a PR Pro for This Moment

April 17th, 2020 by

A corporate communicator turns to exercise and skills she has learned from it to face life, personal and professional, during coronavirus. Here’s how endurance, humanity, determination and other aspects of Peloton training helped a communicator adopt a positive attitude about the future.

headline changes in 2020

How Communicators Can Reorganize During the COVID-19 Pandemic

April 9th, 2020 by

COVID-19 radically changed every aspect of our personal and professional lives. In this time of disruption, it’s important to take a moment to reorganize.

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5 Tips for Communications Leaders During the Pandemic

March 27th, 2020 by

The pandemic has thrown many of us into a frenzy. Now is the time for PR leaders to proceed with calm and rely on principles and tactics that have served you well throughout the years. Moving forward, creativity, transparency and management skills will be in demand.

international women's day

A PR Goal for International Women’s Day: Get More Women Quoted in Media

March 6th, 2020 by

Since they are roughly half the population, women should be quoted about half the time in the media. A recent analysis shows women are cited in content only about one-third of the time, however. With Women’s Day approaching, PR pros can help rectify this issue in a variety of ways, from mentoring to formal industry efforts.

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Lessons Earned: How a PR Pro Got Out of a Well-Paid Rut

March 4th, 2020 by

In this continuing series about lessons in career and life, a senior communicator at a relatively unknown but major aluminum company explains why he left a very good position at a much larger firm. It was the best career move he’s made, he says.

Remembering The First Black Woman to Own a PR Firm

February 28th, 2020 by

To end Black History Month, we offer the story of Inez Kaiser, the first black woman to own a PR firm in the US. Kaiser was a polymath. A teacher, an activist, a cook book author and an entrepreneur, Kaiser accomplished all this at a time when African-Americans struggled for basic civil rights.

Five PR Management Tips They Don’t Teach You in College

February 25th, 2020 by

There’s plenty to learn about PR in college programs. On the other hand, there are few better teachers than actually practicing PR on the job. Four years out of college, our author argues that managing expectations is a key area that PR classes failed to cover. Here’s what she’s learned attending the college of hard knocks.

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Which PR CEOs Do Employees Respect Most?

February 19th, 2020 by

Inspired by Glassdoor’s Top CEOs of 2019 list, we decided to review the top CEOs at the largest PR agencies across the world. Utilizing the PRovoke 2019 Agency Rankings, as well as Glassdoor’s CEO and employee approval ratings, we found a dynamic list of communications leaders, working with some of the world’s top projects and talent.

Businesswoman addressing colleagues

Building PR Teams That Executives Will Trust and Adore

February 11th, 2020 by

Moving from being a brand communicator at Pfizer to an agency executive prompted Dean Mastrojohn to think about team building. He offers three lessons he learned from his years on the client side. The veteran communicator is using these lessons as he builds an integrated media team as part of his agency position.