Career Advice

Kristy Lucero knows the vital importance of working in PR. In her current role she’s focused on developing and implementing communications strategies to meet the needs of her healthcare clients.

Recruitment and retention of top talent was an issue for PR long before the pandemic struck. For years, firms and in-house teams competed for employees using salary, upward mobility, health benefits and other perks, such as paid time off and summer Fridays.Things are different now.

In this month’s Buzz Box, we take a look at the terms “ENABLERS Act” and “Sweeps” to explain how they relate to the crisis communicator.

A multitude of meetings is part of the PR pro’s job. Here are five tips to help you make meetings more productive.

In this month’s issue, we explain Green Steel and Information Aversion.

PR is not immune to ‘The Big Quit.’ In fact, it’s particularly vulnerable. Offering flexible schedules and WFH will help PR retain and attract top talent.

PR is not immune to The Big Quit and The Great Resignation. Here are three tips that PR can use to slow a race to the exits.

A new joint study from PRNEWS and IPR takes a comprehensive look at the perceptions, roles, structures and future of communication.

We asked PR professors about trends in education for the approaching academic year. Where do students need instruction most? What skills or knowledge do they hope their charges gain before heading into the business world? We inquired of PR pros about skills/talents they seek most in young candidates. What areas require on-the-job training, which, during COVID-19, has been done remotely?

[Editor’s Note: Since many of our readers will take time off during August for a well-deserved break, we follow our July books reviews with another installment. It’s our way of wishing you a good vacation