[Editor’s Note: As Bill Gates says, “It’s fine to celebrate success, but it is more important to heed the lessons of failure.” Thomas Edison tried thousands of light bulbs before discovering his life-altering solution. Babe Ruth… Continued
Career Advice
A July 4 Without Fireworks Offers a PR Leadership Lesson
July 2nd, 2021 by Anthony LaFauceChallenges the author face as a leader—especially around work-life issues, an important part of the PR pro’s employment regime—are similar to those he encountered for the first time as a 21-year-old Second Class at sea.
On July 4, PR Pros are Freedom Fighters Against Disinformation
July 1st, 2021 by Michael C CherensonThere are a slew of responsibilities on the PR pro’s plate. Yet helping to slow the spread of disinformation must rank high on communicator’s list of priorities. As we celebrate July 4th, it’s important to see PR pros as freedom fighters against disinformation.
The Pandemic and Other Factors are Prompting PR to Hire Non-Traditional Candidates
July 1st, 2021 by Nicole SchumanAs the world changed in March 2020, so too did the future for many college seniors who graduated months later. With Gen Z entering the workforce, millennials taking more leadership positions, and technology platforms proving to be important tools for communication, some firms are changing the way they recruit for PR jobs.
Summer Reading: A Terrific Book’s Presentation Makes the Case for Always Telling a Story
June 28th, 2021 by Seth ArensteinThe useful PR book includes a lively presentation and imbues traditional themes with interesting insights or unique interpretations. We provide reviews of some books for summer reading.
Your CEO is a Dog: 11 Ways Great Leaders Resemble Man’s Best Friend
June 25th, 2021 by Evan NiermanBosses are like dogs in the best ways, our writer argues. Like a dog filled with energy and curiosity, a CEO who is an interested and engaged communicator is more likely to try things outside traditional parameters and grow the company.
Is an APR Worth the Time and Effort Needed to Attain It?
June 4th, 2021 by Nicole SchumanWhat is the significance of the APR, those letters you see behind the name of some PR pros? Is the time and energy needed to attain the APR accreditation worth it in terms of better jobs and salary? Does it attract business? Do seasoned communicators need it? We asked PR pros with the APR and those without it for their views.
Lessons Earned: How a PR Pro Recovered from an Awful Mistake
May 28th, 2021 by Cindy VillafrancaWe’re human and make mistakes. How we recover from them is important. In this series about lessons PR pros learned early in their careers, Cindy Villafranca of Southwest Airlines discusses how she grew after making an embarrassing mistake.
Creative Hiring: How to Think Outside the LinkedIn Box
May 21st, 2021 by Mallory BlairThe conventional hiring process is, well, conventional. Want ads, resumes, LinkedIn, recruiting and search firms. In PR, a field where creativity is highly valued, the traditional hiring route may not always find the best candidates. Companies that take an off-beat recruiting approach likely will find highly creative candidates.
Young Voices: PRSSA President Brings Experience to First PR Job
May 13th, 2021 by Seth Arenstein[Editor’s Note: In the Young Voices series, PRNEWS profiles new communicators who discuss the industry, skills and what they wish they’d known before beginning work, among other things. If you’d like to suggest a communicator for this section,… Continued