Career Advice

The City of Toronto’s CCO Brad Ross argues communicators have done a good job relaying vital messages about the pandemic. As people are tiring of safety measures and we face a second wave, this is not the time to take a break. Do not let this long crisis, and its critics, cause you to question the effectiveness of your work

Mentors can provide PR pros with a closer insight into the career path that lies in front of them. Without mentors, communicators can feel like they are lost in the woods without a map, trying to navigate their next turn. Mentors can offer the clarity they seek.  

As PR pros celebrate Ethics in Communication month, PRSA’s chair Garland Stansell urges communicators to redouble their effort to always do the right thing. Advocating for truth and responsibility is a key, if not the key, element of a communicator’s daily role, he writes.

In the latest article in this series with the Institute for PR, veteran communicator Geoff Curtis discusses how a three-day off-site helped change his life. 10 years later, he’s still applying the lessons he learned during the off-site as he continues on a journey toward self-awareness.

With so many companies deciding to stay with virtual work arrangements, what you used to budget for office costs/overhead now is available for other uses. How should communicators spend this new-found money? Our author, a veteran of remote work, has several ideas.

Whether you are a veteran PR professional, or relatively new to the industry, your resume can tell a story of not only your experience, but who you are as an employee and teammate. The key is to scrutinize the words used, as well as provide the reader with an easy, organized experience. Recruiters and hiring managers can tell if you create a resume with a half-hearted effort.

Why don’t PR pros know more about the history of their profession? Our author argues they’re missing out on not only interesting material but a wealth of material that can inform their practice.

In this difficult moment, veteran communicator Marc Whitt offers a pep talk to fellow PR pros. He compares PR work to a craft and concludes that like a stonemason, the communicator’s reward is personal. It’s knowing that you’ve done your job well and that its benefits may last for years.

A veteran communicator discusses the importance of learning different languages when moving between industries. The savvy communicator, he argues, is an active listener and a life-long learner.

Technology PR pro Charles Hartley looks at how PR pros can elevate their status relative to marketing leaders. He argues PR pros should emphasize strategy, increase their content marketing skills and tie communication to business goals.