Video

PRNEWS welcomed Samantha Qualls, vice president, Marino PR. We discussed how PR is approaching cannabis messaging and education as legalization becomes more widespread.

It’s a tradition for Solomon McCown & Cence to share its video of the year’s top PR crises with us. This year’s video offers plenty of lessons.

Deepfakes, or Artificial Intelligence-generated synthetic videos, have been on the crisis communications periphery since 2017. Here’s what you and those you represent need to know about them.

In tandem with Earth Day and online Climate Strike events (a large global, in-person strike had been planned, but went digital due to COVID-19), Fridays for Future is calling attention to climate change as an urgent threat that has been overshadowed by the pandemic. On April 21, the group released a simple, but effective 1-minute video ad, titled “Our House is On Fire.” In the video, a family goes through a morning routine, ignoring the fact that their house is going up in flames as they pack school lunches and sit down for breakfast.

With an increasing number of institutions and storefronts now mandated to shut down operations, communicators have turned to live video as a workaround for serving existing clientele and reaching new ones. Some organizations have tied live streaming directly to their core missions. Here are some tips for making the most of live streaming during the COVID outbreak (without appearing opportunistic).

Brand love isn’t just for consumers. We at PRNEWS found campaigns to fawn over. Our team picked recent campaigns we loved most, delivered across various platforms. Here are the memorable messages that made us swoon on Valentine’s Day and every day.

The Super Bowl initiates a two-week festival of interviews, practices and storytelling through multiple platforms. Those certainly include mobile and social media, and brands have noticed. It’s now expected that brands will tease Super Bowl campaigns—not just through TV ads, but extensively on social media.

You’re a communicator who loves what video can do for your brand. The problem is that you’re a PR army of one. You lack the resources (budgetary and personnel) to create video. PRNEWS has gathered a trio of video experts who believe otherwise. Ahead of a Nov. 19 webinar about this topic, they share tips about how to create video as a PR soloist.

Yesterday, Bloomberg cited a 2018 Pew Research Center study that found YouTube to be the most popular online platform among those in rural America—at 59 percent—drawing more eyes than Facebook, Instagram, Twitter and more. This trend comes bundled with some strong takeaways for communicators about why how-to, service-oriented content always does well and why YouTube is a more powerful platform for engagement than many PR Pros realize.

What are your choices for the top PR crises of 2019’s first six months? As is her custom, Solomon McCown & Company president Ashley McCown goes out on a limb, picking her top five and presenting them in this short video. Can you guess what her quintet of PR crises will be? One hint: her top picks involves a global brand that was a leader in its sector, at least it was prior to its crisis.