Don’t Believe Your Eyes: Deepfakes Could Haunt PR Soon

July 1st, 2020 by

Deepfakes, or Artificial Intelligence-generated synthetic videos, have been on the crisis communications periphery since 2017. Here’s what you and those you represent need to know about them.

Earth Day PSA from Greta Thunberg Fires Up Media for Non-COVID Cause

April 22nd, 2020 by

In tandem with Earth Day and online Climate Strike events (a large global, in-person strike had been planned, but went digital due to COVID-19), Fridays for Future is calling attention to climate change as an urgent threat that has been overshadowed by the pandemic. On April 21, the group released a simple, but effective 1-minute video ad, titled “Our House is On Fire.” In the video, a family goes through a morning routine, ignoring the fact that their house is going up in flames as they pack school lunches and sit down for breakfast.

live video

In Wake of COVID-19, Communicators Return to Live Video

March 17th, 2020 by

With an increasing number of institutions and storefronts now mandated to shut down operations, communicators have turned to live video as a workaround for serving existing clientele and reaching new ones. Some organizations have tied live streaming directly to their core missions. Here are some tips for making the most of live streaming during the COVID outbreak (without appearing opportunistic).

girl holding instagram like symbol

A Valentine to Brands: PRNEWS Team Names Campaigns We Love

February 14th, 2020 by

Brand love isn’t just for consumers. We at PRNEWS found campaigns to fawn over. Our team picked recent campaigns we loved most, delivered across various platforms. Here are the memorable messages that made us swoon on Valentine’s Day and every day.


Super Bowl Teaser Campaigns Push Customer Engagement

January 24th, 2020 by

The Super Bowl initiates a two-week festival of interviews, practices and storytelling through multiple platforms. Those certainly include mobile and social media, and brands have noticed. It’s now expected that brands will tease Super Bowl campaigns—not just through TV ads, but extensively on social media.

A Step-by-Step Video Creation Guide for a PR Army of One

November 6th, 2019 by

You’re a communicator who loves what video can do for your brand. The problem is that you’re a PR army of one. You lack the resources (budgetary and personnel) to create video. PRNEWS has gathered a trio of video experts who believe otherwise. Ahead of a Nov. 19 webinar about this topic, they share tips about how to create video as a PR soloist.

Why YouTube Can Be More Profitable For Farmers Than Agriculture

July 22nd, 2019 by

Yesterday, Bloomberg cited a 2018 Pew Research Center study that found YouTube to be the most popular online platform among those in rural America—at 59 percent—drawing more eyes than Facebook, Instagram, Twitter and more. This trend comes bundled with some strong takeaways for communicators about why how-to, service-oriented content always does well and why YouTube is a more powerful platform for engagement than many PR Pros realize.

A PR Pro Picks 2019’s Best PR Crises…So Far [VIDEO]

June 26th, 2019 by

What are your choices for the top PR crises of 2019’s first six months? As is her custom, Solomon McCown & Company president Ashley McCown goes out on a limb, picking her top five and presenting them in this short video. Can you guess what her quintet of PR crises will be? One hint: her top picks involves a global brand that was a leader in its sector, at least it was prior to its crisis.

casablanca scene with branded anachronistic logos

3 Video Production Reminders From Time Traveling Coffee Cups

May 7th, 2019 by

HBO’s recent “Game of Thrones” Starbucks coffee cup gaffe offers significant lessons for video content production for PR professionals investing significant time and resources into video.“We’ll fix it in post” is a phrase that should only be made by a professional who truly understands the effort and skill set required to make the fix. Here are the possibilities and limitations of post-production as well as how intense of a lift each task will be.

Why Video Is the Perfect Medium to Communicate Brand Values

March 1st, 2019 by

A brand’s culture and values are crucial components of its identity—a reminder to your customers that you’re in business for the right reasons. As Simon Sinek famously said, “people don’t buy what you do, they buy why you do it.” But sharing the why around your culture and values can sometimes be difficult. Communicators face the challenge of doing so in an authentic way. That’s where video is an often-underutilized tool for sharing the intangibles that make up the very core of your brand’s DNA.