Pandemic Leads Communicators to Adjust Messages and Delivery Modes

people wearing masks

Nicole Schuman, Content Manager, PRNEWS

While the pandemic battle continues, communication remains one of the most essential functions at businesses around the world. Whether it’s dealing with customer messaging or relaying information to employees, communication matters, perhaps more during the pandemic. We found communicators at brands, nonprofits and agencies making subtle and significant changes to messaging during this critical moment.
Connecting with Audiences
For many companies, the pandemic turned traditional messaging on its head. For others, it provided an opportunity to lean more heavily into serving audience members, distributing a message of care and help.

Angelica KellySenior Communications ManagerHeadspace

At Headspace, a meditation app with more than 65 million users in 190 countries, the mental challenges of COVID-19 opened a door for communicators to support audience members. Angelica Kelly, senior communications manager, says whether the company communicates internally or to customers, it wants people to be “kind to their minds.”

“Externally, we want to be sensitive to the fact that everyone has different needs at the moment and is coping in different ways. We...want to step in where we can be helpful,” she says.

Headspace launched free programs to help bring relief to those suffering during the pandemic. It’s offering a free year to those unemployed or furloughed in the U.


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