How to Make Sure Corporate ESG Strategy Appeals to Younger Generations

Some publicly traded technology companies have verified sustainability plans. Others face greenwashing allegations. Still, there's little denying ESG (environmental, social and governance) is trending. A record $649 billion was poured into ESG-focused funds worldwide in 2021. This was up 35% vs 2020, the previous high.

ESG investors include many from younger generations. New research shows 54% of Gen Z and millennials hold ESG investments, compared to 42% of boomers and 25% of Gen Xers.

From combatting climate change to increasing diversity, technology companies need to understand what engages younger investors.
Climate Change Tops List 
The recent acceleration of widespread reporting on ESG principles and practices has created a shift of power, money and jobs from baby boomers to millennials and Gen Z. Passive investing, COVID, social injustice issues, the “Great Resignation” and talent shortages are contributing factors.

Despite there not being a one-size-fits-all way to craft a company’s ESG strategy, fighting climate change, specifically the threat of global warming, seems the most concerning item for today’s Gen Z and millennial investors.

However, social and economic equity throughout the entire corporation also seem significant.


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