Exclusive Insights

Storytelling, Data and Personalization Help Debt-Forgiving Group Gain Notice

Premium June 6th, 2022 by

It’s often the case, from startups to nonprofits, that explaining why something is innovative can exhaust a reporter (or potential donor). And that’s before you get to the pitch! In a fast-paced media landscape, cutting… Continued

The Metaverse isn’t a Certainty, but Certainly PR Pros Should Explore It

Premium June 6th, 2022 by

It’s unclear what the metaverse will look like eventually and when. Still, communicators should investigate it sooner not later.

Confectioners Association’s Successfully Sweet Pitch During Pandemic

Premium June 2nd, 2022 by

With June beings National Candy Month, we spoke with Carly Schildhaus, senior manager of public affairs, National Confectioners Association (NCA). She emphasizes the data-driven approach of the group’s communicators and touts the business aspects of NCA’s 25th annual Snacks & Sweets Expo. In addition, she discusses how NCA’s communicators touted chocolate’s sales boom during the pandemic.

PR Positioned as Advocate for LGBTQ+ Rights and Against Storytelling Suppression

Premium June 2nd, 2022 by

One of the outcomes of the ‘Don’t Say Gay’ bill is the suppression of storytelling. As such, PR pros have an incentive to challenge it.

Hurry Up and Wait: Data Privacy for the Communication Professional

May 24th, 2022 by

The pace of change for privacy regulations shows no signs of slowing in 2022 or in the years ahead. The patchwork of state-level laws in the US will present a daunting compliance challenge for communication professionals, not only for corporate communicators but for PR pros in firms, those they represent and their businesses. Here, we offer a brief update on recent changes and what is ahead.

Audience-Monitoring Taps ‘Demand’ for Donut-Scented Makeup, Cheetos-Safe Homes

Premium May 24th, 2022 by

Some of the greatest partnerships are surprises. It’s not always about peanut butter and jelly—just ask Martha Stewart and Snoop Dogg. However, normally there’s more that goes into an unlikely marketing partnership than one might… Continued

High-Tech Company Goes Low-Tech When Filming Crisis-Response Video 

Crisis Insider May 18th, 2022 by

How Avid handled a crisis–promptly, simply, inclusively and authentically–is a compelling story from which communicators can learn.

Bad Facts Hound Parliament, Deshaun Watson and the Cleveland Browns

Crisis Insider May 18th, 2022 by

Some PR crises spring from bad facts, elements in a situation that are difficult to deny. We examine how they influenced two crises.

Reach Out Now to Unusual Sources of Help for a Crisis

Crisis Insider May 17th, 2022 by

The friends and relationships needed during a PR crisis often are far different from the partnerships you focus on when operating at normal times. Often, the individuals and institutions that are best positioned to provide support when you have problems are quite different from those you and your company engage with on a day-to-day basis. The problem is most companies not only fail to build those bridges, but they also do not even know who these entities are or where to start.

Answer These Questions Before Taking a Public Position on Social Issues

Crisis Insider May 17th, 2022 by

There is no shortage of PR pros and pundits offering advice about how companies should respond to controversial social issues. Company executives ask whether or not to take a public position. If so, should they speak proactively or only in response to media inquiries? Or, should they discuss an issue internally only, with employees?