Exclusive Insights

In this edition of Crisis Averted, we’ve picked examples where we admit a PR crisis hasn’t occurred. Instead, they’re instances where something happened and the aftermath seems ripe for crisis. So, this month’s feature requires a question mark and could read: Have We Averted a Crisis?

We offer a guide to conducting a basic, 12-point social media audit that uses empirical data and interpreted evaluation.

We’ve reported on companies that claim they can measure trust. Still, they all have one thing in common: the particular metrics that constitute each company’s version of trust remain a tightly guarded secret.

With the harried pace of PR, AI tools, in theory, should make communicators’ lives easier. For example, AI can assist with measurement and campaign assessment. Similarly, perhaps AI can add the equivalent of a few extra hands during a PR crisis.

Getting your company ready for crisis can seem overwhelming.  Where do you start?  What will really make an impact?  The short answer is simple: start with your story.

We cannot view social media as nothing more than a sandbox for Gens Y and Z. Instead, embrace how media technology has changed the company-customer dynamic. Once you do, start adapting strategy to leverage changes and build respect and resilience in the face of criticism.

Do PR crisis pros think or act differently when entering a situation that they know contains, for want of a better term, bad facts? We ask Abigail Greenheck, group SVP, Beehive Strategic Communications, and Daniel Rene, managing director, kglobal.

Each month, we look at new terms picking up steam in the crisis landscape with a definition. This month, we look at ASDA and Blenderbot.ai.

Length matters. While good writing is good writing, PR professors and communicators differ over short- and long-form’s dominance.

NFTs now are the purview of the rich and famous. When NFTs’ days of being too cool for school end, they’ll be marketing vehicles. And free.