Fortune Magazine joins the newsstand collection of magazines focusing on e-business and e-commerce with a new title this May.
The magazine, eCompany Unlimited, will launch with an initial rate base of 200,000. The magazine will be a guide to doing business in the Internet age, yet another in the growing list trying to catch what's left of the early part of this lucrative wave.
Ned Desmond was named president and editor of the publication, which will be based in Silicon Valley.
According to Fortune Vice President of Communications Terry McDevitt, it's too soon to worry about pitching, especially since the new title's West Coast quarters are not settled.
"It's still a little premature" for pitching story ideas since the new title's content and direction are also still in the planning, McDevitt says.
But queries to Desmond can be sent to his attention at:
Fortune Magazine
1271 Avenue of the Americas
Room 1535-B
New York, NY 10020
In other news, controlled-circulation title Your Company partners with Fortune and changes its name to FSB: Fortune Small Business with the November issue.
The magazine, which is published eight times a year, is now distributed at newsstands.
The magazine's content expands with 16 additional pages. (www.fortunesb.com)