New Muscular Feature and Spanish-Language Trends
Muscular Development magazine works out the dirt on celebrity fitness routines with a new gossip column. But don't fret if you're not representing a celebrity for the four-page column that launched this month. Associate Editor Carol Goldberg wants to hear about the hottest fitness plans, gym trends, plastic surgery and new diets. She also wants feedback from celebrity trainers on successful programs, especially if you can attach a celebrity angle to your pitch. Send mail to Goldberg's attention at Advanced Research Press, 150 Motor Parkway Suite 210, Hauppauge, NY 11788, or call her at 516/467-3140, ext. 8150.
Also: expect a full redesign with the March swimsuit issue.
In other news, two more American pubs take note of their extended Hispanic families, as Motor Trend and Healthy Kids launch Spanish-language versions.
Ideas Publishing Group launched Motor Trend en Espanol, a monthly with a circulation of 285,000 to be distributed in America and Latin American countries. Right now, the publication is simply a translation of the American original, but ideally in time, its content will be 50 percent original material, according to Venezuelan-born Editor Giorgio Cerboncini.
As with the American version, Motor Trend focuses on the different qualities of cars and the needs of the car buyer.
"What I'd like to do is combine the motor sports audience in Latin America with local industry news," Cerboncini says.
As the magazine increasingly caters to the Hispanic market, Cerboncini says content will be geared toward the male, who still tends to make most of the car-buying decisions in Latin America. Also, in Latin America, buying a car "is more like a family decision," says Publisher Dalia Sanchez.
Motor Trend content will also be slightly different in Argentina than in Mexico, because the automobiles available in the marketplace differ.
The highest Latin American distributions will be in Mexico, Argentina and Venezuela.
Call Cerboncini at 305/371-9393 with your story ideas. Or send press releases to his attention at Ideas Publishing Group, 1101 Brickell Ave., 15th Floor, Miami, FL 33131.
Addressing the needs of Hispanic parents who don't speak English and are perhaps less familiar with American culture, American Baby Group launched Healthy Kids en Espanol this May. The annual publication is led by Editor-in-Chief Joceline Frank, also the editor of ABG's Primeros Doce Meses ("First 12 Months").
The publication is written for parents with newborns to 9-years-olds, giving them medical and nutritional advice, the answers to cultural concerns and insight about child behavior.
Content for the first issue includes a story about kids and asthma, and diabetes, which is "another issue that is very big in the Hispanic community," Frank says.
Pitch her research about kids, medical expertise, books and products with the Hispanic-American community in mind.
"Hispanic families are used to having an extended family to ask for advice," Frank says. "In this country, you have a fast-paced life, rushing and running."
Although Frank prefers email pitches, she does not have an email address yet, so for now, send press releases at her attention to American Baby Group, 249 West 17th St., New York, NY 10011.