LeAnne DeFrancesco, VP, Design and Editorial Practice Lead at Vanguard Communications, gave a list of what NOT to do when it comes to AI-assisted writing for RFPs, thought leadership content and more during the PRNEWS Pro workshop "PR Content Creation and Storytelling."
DeFrancesco follows her dos by mentioning several dont's surrounding trust and AI.
Watch the segment here, or watch the full session, "AI-Assisted Writing: Dos and Don'ts," by following the link.
Full transcript:
[LEANNE DEFRANSESCO]: Okay, the don'ts.
Don't let it take control. As I said earlier, you know, putting something into a tool and then spitting it out and not reading behind it, offering up his final work product is not good. I've read things before where I was like, I don't understand this phrase. And if I couldn't understand it, the person who wrote it better have been able to understand it. So don't be surprised if you get checked on things. Don't hide behind it or blame it when it's wrong.
Accountability and credibility is really crucial in communications and in PR. So, don't let AI blow up your accounts. You still need to be in the driver's seat. You can use it as an assistant, but don't let it take over.
And then don't use an open system to add in your confidential data. Like I said, it uses it to learn and teach others. So, I do this even now where I have got the closed version of ChatGPT and CoPilot.
And still before I put in a prompt, I'm like, what would it be? What would happen if this prompt got out with the world? Am I sharing too much? So I think just use caution. I mean, be enthusiastic about it. There's a lot to love, but also just be careful and make sure that you know what you're doing before you put things out there.
Produced by: PRNEWS