Earlier this week, The New York Times published a piece about the success of brand-produced podcasts. Author David Yaffe-Bellany focused on McDonald’s Gizmodo-produced “The Sauce,” a three-part “investigative” podcast that “examined the ‘mystery’ of how McDonald’s underestimated demand for a popular dipping sauce, enraging thousands of its customers,” he wrote. “The twist? The hard-boiled investigator scrutinizing that sauce… Continued
The post How to Make A Branded Podcast That People Actually Listen To appeared first on PR News Blog.