SPEAKER PRESENTATIONS
Day 1
Opening Keynote Presentation: Think Big, Act Small—How to Grow a Sticky Brand
Jeremy Miller, Author, “Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand", @StickyBranding
How to Build a Digital Business With 2020 in Mind: Staffing, Budgeting, ROI
Kai Wright, VP, Communications and Business Development, Atom Factory, @kaiwright, @atomfactory
Allison Sitch, Vice President, Global Public Relations, The Ritz-Carlton Hotel Company, @LuxPRLady, @RitzCarlton
How to Make Your IT and PR Teams Work Together to Lead Change
Raul Duany, Senior Vice President, Corporate Communications, American Cancer Society, @coolraul, @AmericanCancer
Jay Ferro, Chief Information Officer, American Cancer Society, @jayferro, @AmericanCancer
How to Prove the Value of Digital PR With Paid, Earned & Owned Metrics
Brandon Andersen, Director of Marketing, Cision, @brandonchicago, @Cision
Integrated Communications: How Marketing & PR Are Collaborating on Digital Now
Torod B. Neptune, Vice President & Head of Corporate Communications, Verizon Wireless, @torodneptune
Jody Sunna, Executive Vice President, Havas PR North America, @jsunna, @HavasPRUS
George Stemper, Vice President for Sales and Development, Onstream Media Corp., @onstreammedia
Day 2
Effective Email Communications: From Pitching to Internal Messaging
Allison Robins, Director of Global Public Relations, Zumba Fitness, @allison28, @zumba
Jessica Nielsen, Vice President, Communications & Marketing, Information Systems & Global Solutions, Lockheed Martin, @LockheedMartin
Case Study: A Winning Social Media Campaign From Conception to Execution
Krisleigh Hoermann, Director of Operations/Digital and Social Media Consultant, American Heart Association/American Stroke Association, @KrisleighH, @American_Heart
Alexandra Paterson, National Communications Lead, Kids Market, Department of Public and Media Relations, American Heart Association National Center, @American_Heart
Blogging Strategies That Inspire Trust & Shares—and Build Your Brand
Tim Haran, Director of Social Media, USANA Health Sciences, @timharan, @USANAinc
Luncheon Keynote Presentation: How to Engineer the Unexpected for Your Brand
Tania Luna, Author, “Surprise: Embrace the Unpredictable and Engineer the Unexpected”, @Surprisology
Interactive Clinic: How to Manage an Escalating Crisis in Real Time
Miguel Piedra, Principal, Managing Partner, Rock Orange, @TeamRockOrange
Cynthia Martinez, Director, Global Corporate Communications, Royal Caribbean Cruises Ltd., @RCLCorp
Instagram & Pinterest Tactics That Can Help Any Brand Compete With Strong Visuals
Kristin Montalbano, Director, Digital Publicity and Media Relations, National Geographic Channel, @KMontalbano, @NatGeoChannel
Erin Allsman, APR, VP, Public Relations and Social Media Director, Brownstein Group, @ErinAllsman, @Brownstein_Grp
Interactive Clinic: How to Craft Multimedia Press Releases That Cut Through the Clutter
Steven Curtis, Vice President, Corporate Communications, Toyota Motor Sales, U.S.A., @Toyota
Serena Ehrlich, Director of Social Media, Business Wire, @serena, @BusinessWire
How to Build and Maintain Your Brand’s Reputation on Twitter
Christine de la Huerta, Vice President, rbb Public Relations, @cmhuerta, @rbbPR
Lauren Cochran, Director of Interactive Marketing and New Media, Miami Heat, @lcochran, @miamiheat
Day 3
Keynote Presentation: Ekaterina Walter & the Power of Visual Storytelling
Ekaterina Walter, Author, “The Power of Visual Storytelling” and “Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO”, @Ekaterina
How to Apply Listening Data & Analytics From Social Campaigns Back to Your Business
Enric Llopart, Senior Vice President, Head of Digital Latin America, Edelman, @enricllopart
Christine Senke, Digital Media Specialist, Jackson Health System, @christinesenke, @jacksonhealth
How to Reach New Audiences on Snapchat
Alexandra Kirsch, Associate Vice President, Finn Partners, @alexandrakirsch, @FinnPartners
Alex Buznego, Director, Business and Digital Innovation, Miami Marlins, @abuznego
How to Use Facebook to Amplify Your Message and Reach Your Audience
Brian Weber, Corporate Director of Public Engagement, Bright House Networks, @brianRweber, @BrightHouseNow
Gamification Tactics That Stoke Audience Engagement
Albe Zakes, Global Vice President, Communications, TerraCycle, @AlbeZakes, @TerraCycle
Social Media Icon Awards Luncheon
Ted Coine, Co-Author, "A World Gone Social," @tedcoine
PR News Cheat Sheet
Bonus Items: