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As the economy slowly picks up, major media coverage of the top 100 U.S. corporations (tracked Dec. 2010 - April 2011) is decidedly positive, particularly management-themed stories—despite their low share of voice. Could it be that PR pitches around executives dealing with the recovery are working? Even CSR and financial coverage, which approached “critical” tones last year (see PRN 08/30/2010), are experiencing a more positive take by the media.
Source: Prime Research, exclusive to PR News