Celebrity Dish
1211 Avenue of the Americas, 4th Floor
New York, NY 10036
Soon checkout-counter recipe publications will be getting some competition with TV GUIDE's latest spinoff, Celebrity Dish. The magazine will tout tasty recipes that celebrities enjoy, along with celebrity human interest stories and anything with a celebrity link. The magazine, scheduled to launch early next month, will be headed by Editor Cathy Cavender.
Editorial Contact
Editor Cathy Cavender leads the editorial direction for Celebrity Dish. Since 1995, Cavender has been executive editor of McCall's magazine. Prior to that, she was a consulting editor for TV GUIDE and Marie Claire, executive editor for Seventeen magazine, and managing editor for YM magazine.
While there are several TV GUIDE staffers contributing to the publication, Cavender is the gatekeeper when it comes to what goes in. Here's what she's looking for:
- Stories based on recipes from restaurants that celebrities frequent.
- Books with a celebrity contact in them.
- Celebrity possibilities for a 10-12 page section in the front of the book called "starters."
- Gossipy dish for sections such as "Don't Look in My Fridge" (which spills the beans about what's in celebrity fridges) and "Food that Made Me Famous."
Cavender says there's a potential for celebrity-linked luxury and travel pieces to go into the magazine. Notice a trend here? The key word is CELEBRITY!! Pitch by mail or fax to 212/ 852-7470.
Pitch Methods
Editor Cathy Cavender leads the editorial direction for Celebrity Dish. Since 1995, Cavender has been executive editor of McCall's magazine. Prior to that, she was a consulting editor for TV GUIDE and Marie Claire, executive editor for Seventeen magazine, and managing editor for YM magazine.
While there are several TV GUIDE staffers contributing to the publication, Cavender is the gatekeeper when it comes to what goes in. Here's what she's looking for:
- Stories based on recipes from restaurants that celebrities frequent.
- Books with a celebrity contact in them.
- Celebrity possibilities for a 10-12 page section in the front of the book called "starters."
- Gossipy dish for sections such as "Don't Look in My Fridge" (which spills the beans about what's in celebrity fridges) and "Food that Made Me Famous."
Cavender says there's a potential for celebrity-linked luxury and travel pieces to go into the magazine. Notice a trend here? The key word is CELEBRITY!! Pitch by mail or fax to 212/ 852-7470.
Comments
"This is not going to be a gourmet magazine," Cavender says. "It's going to be stuff that's easy to do."
As such, the key editorial ingredient Cavender is looking for is recipes that don't take too long to make. She wants ideas that speak to the needs of everyday people, not upscale luxury dreams.
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