What was the CEO of Tupperware thinking? On an earnings call last week the executive, Rick Goings, explained to a reporter why the company had flat performance in 2012. “We are a high-quality product and a brand,” Goings said. “Why do we do better in Europe than we do in the U.S.? Hey, take a [...]
PR Needs to Mitigate the Negative Returns of Executive Rants
