PR News Announces Winners of Digital PR and Agency Elite Awards

PR News announced the winners and honorable mentions of its 2014 Digital PR and Agency Elite Awards at a lively luncheon at the Grand Hyatt in New York City on October 10, 2014. This awards event celebrated the individuals, agencies and organizations that have made great strides in digital communications and have demonstrated a keen understanding of the power of digital in their work.

Top PR agencies were also recognized for their work in a variety of practice areas. A list of 2014’s Digital PR Awards winners and honorable mentions can be found here. This year’s Agency Elite winners and honorable mentions are listed here.

Below is the full list of PR News’ 2014 Digital PR Award winners and Agency Elite winners.

DIGITAL PR AWARDS 

Blog 

Winner: Time Warner Cable - Time Warner Cable Untangled Blog 

Honorable Mentions:

▪   General Electric - The Txchnologist

▪   Human Rights Campaign - HRC Blog

▪   MasterCard - MasterCard's Cashless Pioneers Blog: Every Transaction has a Story

▪   Samsung Electronics - Samsung Electronics Official Korean Blog

▪   SHIFT Communications - Content is King: How SHIFT Communications Rebuilt Its Agency Blog

▪   USANA Health Sciences - What's Up, USANA?

 

Blogger 

Winner: Brian Solis 

Honorable Mentions:

▪   Chris Brogan, Owner Media Group

▪   Kenneth D. Makovsky, My Three Cents

▪   Peter Shankman

 

Cause Marketing/CSR 

Winner: APCO Worldwide - IKEA Brighter Lives for Refugees: the One Night Without Lights Social Media Challenge 

Honorable Mentions:

▪   APTA + DDC Advocacy - Voices for Public Transit Campaign

▪   Kruger Products USA, Inc. - White Cloud Children's Miracle Network Hospital’s Campaign

▪   Marina Maher Communications - No Woman Should Die Giving Life: Merck for Mothers Builds and Engages a Facebook Community to Get Informed About Maternal Mortality

▪   Powell Tate on behalf of National Women's Law Center - This Is Personal

▪   SheKnows - #BossyIs by SheKnows Empowers Girls to Lead

▪   Toyota & 360i - Meals Per Hour

 

Contest/Game

Winner: Esurance - #EsuranceSave30 

Honorable Mentions:

▪   Allstate Insurance Company - Allstate Talks Tech with Infomercials

▪   Carrington College - #CarringtonCares Challenge

▪   Cramer-Krasselt - Rain-X Driving Xpert

▪   Current Lifestyle Marketing - Liquid-Plumr Clog Culprits

▪   Hilton Worldwide - DoubleTree by Hilton - Where in the World is the DoubleTree Cookie Contest

▪   KC Projects, LLC - Take your Philanthropy to the Moon: Full Moon Bar-B-Que Sorority Challenge

▪   SPN Communications - Lee Jeans Marathon

▪   Symantec Corp. - Boldly Go Contest

 

Digital Communicator of the Year 

Winner: Sam Ford, Peppercomm 

Honorable Mentions:

▪   Andrew Bowins, MasterCard

▪   Mitzi Emrich, MWW

▪   Ian Cohen, Weber Shandwick

 

Digital PR Campaign - $100K and under 

Winner: Marina Maher Communications - Secret and Diana Nyad Blow Social Engagement out of the Water

Honorable Mentions:

▪   Colangelo & Partners Public Relations - National Verdejo Day

▪   Defense Health Agency Communications Division - Quit Tobacco: Make Everyone Proud

▪   rbb Public Relations - Scholarship Advisor App: From Unknown to Top 5

▪   Solomon McCown & Company - EnCorps Teachers Program Digital Marketing Campaign

 

Digital PR Campaign - $100-$200K 

Winner: AICPA - #CPAPOWERED Social Media Campaign 

Honorable Mentions:

▪   Kronos Incorporated - Workforce HOME

▪   Newlink Group - Optimizing Digital Media to Build Understanding and Support for SICA and Central American Integration

 

Digital PR Campaign - $200-$500K 

Winner: Coty Inc. - The Marc Jacobs Tweetshop

Honorable Mentions:

▪   APTA + DDC Advocacy - Voices for Public Transit Campaign

▪   GolinHarris - Who's Got The #MightyWings

▪   R&R Partners - Vegas Enablers

▪   Weber Shandwick St. Louis, New York and Chicago - Smoke is the Bandit with Mobil 1

 

Digital PR Campaign - $500K+ 

Winner: FCB Health - HEY MS, Take This! 

Honorable Mentions:

▪   The Clorox Company - "The Ick Awards"

▪   FleishmanHillard - Chevrolet & The American Cancer Society Purple Roads Initiative

▪   Racepoint Global - Glidden Paint 2013 Engagement Media Campaign

 

Digital PR Campaign – General Excellence

Co-Winner: Taylor Strategy - Taco Bell Shakes up the Breakfast Routine

Co-Winner: Weber Shandwick - Smoke is the Bandit with Mobil 1 

Honorable Mentions:

▪   Coty Inc. -The Daisy Marc Jacobs Tweet Shop

▪   Cramer-Krasselt - BISSELL One Step Closer

▪   Cramer-Krasselt - Sea-Doo's Spark Some Fun featuring deadmau5

▪   MWW - Stronger than the Storm: Social and digital help in shifting perception on NJ after Superstorm Sandy

▪   rbb Public Relations - Scholarship Advisor App: From Unknown to Top 5

▪   Seminole Hard Rock Hotel & Casino Tampa - SHRTampa Celebrates A Rockin' 10 Years

▪   Waggener Edstrom Communications - Life in the Digital Crosshairs: Microsoft's Cybersecurity Story

▪   Weber Shandwick with Pedigree Brand - The PEDIGREE Feeding Project

 

Digital PR Team of the Year 

Winner: United Nations Foundation 

Honorable Mentions:

▪   Cisco Systems

▪   Human Rights Campaign

 

Email Newsletters 

Winner: Columbia University School of Nursing - @ColumbiaNursing e-Newsletter 

Honorable Mentions:

▪   Coyne Public Relations - Launching the Inaugural Humana Communities Benefit eNewsletter

▪   Otter Products - OtterBox Public Relations Email Newsletter 2014

 

Employee Communications Online 

Winner: RF|Binder on behalf of CVS Health - CVS Health Celebrates the Spirit of Volunteerism on #GivingTuesday 

Honorable Mentions:

▪   Baxter, supported by Ruder Finn Inc. - Hemophilia Home: Bringing Together Baxter's Global Hemophilia Franchise

▪   Kindred - IKEA Foundation: The iWitness Programme

 

Facebook Communications 

Co-Winner: 451 Marketing - America's Best "Liked" Candle

Co-Winner: Pfizer and GCI Health - Establishing a Voice for Fibromyalgia Patients on Facebook 

Honorable Mentions:

▪   Alpaytac - Facebook Communications: Turkish Airlines

▪   Brand Definition - JBL Professional - Life Is A Stage

▪   FSC Interactive - Indulge: Riverwalk Grand Opening

▪   KC Projects, LLC - Take your Philanthropy to the Moon: Full Moon Bar-B-Que Sorority Challenge

▪   MD Anderson Cancer Center - MD Anderson Cancer Center Facebook page

▪   TCIP Turkish Catastrophe Insurance Pool - TCIP - Compulsory Earthquake Insurance

▪   Weber Shandwick - RNspire Cardinal Health's Nurse Appreciation Program

 

Influencer Communications 

Winner: Biosector 2 and Novartis Oncology - Count Us, Know Us, Join Us: Uniting the Advanced Breast Cancer Community 

Honorable Mentions:

▪   Catalyst IMG - Timex Ironman 2014 National Running Day

▪   Finn Partners on behalf of Jamba Juice - Getting Juicy with Social Media Influencers

▪   Marina Maher Communications - U by Kotex and Generation Know: Creating a Movement of Women to Spread the Word About Vaginal Health

▪   Meredith Xcelerated Marketing - Igniting Italian Passion with Lavazza's Passionistas

▪   Sway Group - Ariat brings classic equestrian style to high-fashion audience

 

Intranet 

Winner: inVentiv Health - inFuse: A Global Town Square for a Company in Transition 

Honorable Mentions:

▪   AutoTrader Group Launches a Social Intranet: The Hub

▪   Baxter, supported by Ruder Finn Inc. - Hemophilia Home: Bringing Together Baxter's Global Hemophilia Franchise

▪   BBVA Compass - Intranet

▪   BMW North America with MSLGROUP - Making Dealer Communications a Two-Way Street: BMW Dealer Direct

▪   The Nature Conservancy - The CONNECT Refresh

▪   Victaulic - Victaulic Pipeline

 

Listening Campaign 

Winner: Makovsky - Harnessing "Modern Market Research" A social intelligence program informing Sprint's 4G LTE Network Communications 

Honorable Mentions:

▪   451 Marketing - America's Best "Liked" Candle

▪   MasterCard - MasterCard's Conversation Suite: Bringing Insights and Analytics to Social Media Engagement

▪   Molina Healthcare Inc. - Social Listening in the Age of HIPAA

▪   Weber Shandwick - Honey Maid: Love

 

Location-based Digital Campaign 

Winner: Adobe Create Now Tour for use of Facebook Custom Audiences 

Honorable Mentions:

▪   Eastern Virginia Medical School - Ready for Residency (Pilot Program)

▪   Esurance - Fuelcaster

 

Media Relations Campaign 

Winner: Access Communications - Intuit Small Business Big Game 

Honorable Mentions:

▪   Bhava Communications - Be Bold: Turning the Right Place and the Right Time into PR Magic

▪   Capitol Media Partners - Bowe Bergdahl's Platoon Members Speak

▪   Cramer-Krasselt - Johnsonville Brattender Campaign

▪   TopFire Media - Saving Face

 

Microsite/Custom Site 

Winner: Ricoh Americas Corporation & Weber Shandwick - WorkIntelligent.ly

Honorable Mentions:

▪   Cisco Systems - FOCUS

▪   PhRMA, Connections Media and The Herald Group - #PhRMA14 Annual Meeting

▪   Hilton Worldwide - DoubleTree by Hilton - DTour

▪   Lincoln Financial Group Retirement Plan Services - Chief Retirement Savings Officer Quiz

▪   MWW - Stronger than the Storm: Creating a digital hub to demonstrate the resilience and pride of the NJ Shore

▪   Racepoint Global - IBM Selling with Social Insight

▪   Waggener Edstrom Communications - Holidays Made Possible by Microsoft

 

Mobile App 

Winner: APCO Worldwide - The Children’s Hospital of Philadelphia ‘Vaccines on the Go: What You Should Know’ Mobile Application 

Honorable Mentions:

▪   Booz Allen Hamilton - Momentum

▪   Carpet One Floor & Home - Beautiful Design Made Simple

▪   Coca-Cola North America - Coca-Cola Ambassador Mobile App

▪   Current Lifestyle Marketing - Hidden Valley Twist on Tonight

▪   MD Anderson Cancer Center - MD Anderson Mobile

 

Most Engaged Brand

Co-Winner: 451 Marketing - America's Best "Liked" Candle
 

Co-Winner: MWW - McDonald's New York Metro: Red Zone Replays 

Honorable Mentions:

▪   Association Headquarters Inc. - You are Now Entering the Baby Safety Zone

▪   Cohn & Wolfe - Blueair Social Engagement Campaign

▪   Transamerica - Enterprise Social Team

 

New Digital Service/Product 

Winner: Accenture - accenture.com 

Honorable Mentions:

▪   Blueocean Market Intelligence Services Private Limited - Social Profiling Platform

▪   BP and Ogilvy Public Relations  - The Advocacy Index: Activating Passionate Fans

▪   National Retail Federation - A new nrf.com: From twenty web properties to one cohesive user experience

▪   University of Alberta - MOOC v2.0 - Dino 101

 

New Site

Winner: Booz Allen Hamilton - Guard Your Health 

Honorable Mentions:

▪   Anadolu Group - Intergrated Approach Beyond Strategy

▪   Jefferson National - The Online RIA and Fee-Based Advisor Experience

▪   Ricoh Americas Corporation & Weber Shandwick - WorkIntelligent.ly

▪   SPN Communications - One Country, One Team: Komanda.RF E-Magazine

▪   TopFire Media - Betsy's Bricks Website Design

▪   Wells Fargo & Company - Wells Fargo Stories: An online journal of working together

 

Online Community 

Co-Winner: Biosector 2 and Novartis Oncology - Count Us, Know Us, Join Us: Uniting the Advanced Breast Cancer Community

Co-Winner: Pfizer and GCI Health - Establishing a Voice for Fibromyalgia Patients on Facebook 

Honorable Mentions:

▪   APTA + DDC Advocacy - Voices for Public Transit Campaign

▪   Marina Maher Communications - No Woman Should Die Giving Life: Merck for Mothers Builds and Engages a Facebook Community to Get Informed About Maternal Mortality

▪   Mashable - MashableReads

▪   MWW - Stronger than the Storm: Using the power of social media to support NJ shore businesses and communities

▪   RF|Binder on behalf of CVS Health - CVS Health Highlights Commitment to Community via Twitter

▪   United Nations Foundation - SocialGood Global Community

 

Online Newsroom 

Co-Winner: AT&T With FleishmanHillard - AT&T's Social Newsroom

Co-Winner: MasterCard - The MasterCard Engagement Bureau: Brand Publishing Around the World 

Honorable Mentions:

▪   Cisco Systems - Cisco's The Network

▪   Inserm Press Room

▪   POM Wonderful's Press Room Makes POM-Inspiration Simply Wonderful

▪   Weber Shandwick - Keeping Consumers Engaged: Live.Love.Lux

 

Podcast/Videocast 

Winner: AT&T Corporate Communications -Around the Globe, AT&T employee newscast 

Honorable Mentions:

▪   Content Marketing Institute - This Old Marketing Podcast with Joe Pulizzi & Robert Rose

▪   San Francisco International Airport - Inside SFO

 

PR Firm of the Year | Digital 

Winner: Waggener Edstrom Communications 

Honorable Mentions:

▪   Dixon Schwabl - Digital Division Grows at Dixon Schwabl

▪   MWW - Making MWW Matter More

 

Public Affairs Campaign 

Winner: Capitol Media Partners - Bowe Bergdahl's Platoon Members Speak 

Honorable Mentions:

▪   APCO Worldwide - U.S. Travel Association's Entry Reform Campaign

▪   APTA + DDC Advocacy - Voices for Public Transit Campaign

▪   Bravo Group Brings Campaign-Style Approach to PA Jobs, PA Energy Rally

▪   Powell Tate on behalf of National Women's Law Center - This Is Personal

▪   TCIP Turkish Catastrophe Insurance Pool - TCIP - Compulsory Earthquake Insurance

 

Redesign/Relaunch of Site

Winner: U.S. Chamber of Commerce - Redesign or Bust: The Story of U.S. Chamber of Commerce Website Redesign 

Honorable Mentions:

▪   11mark - USO-Metro

▪   BRT & NJI Media - BusinessRoundtable.org Redesign

▪   General Electric - GE Reports

▪   General Motors - GM FastLane: Keeping General Motors at the Forefront of the Shifting Media Landscape

▪   National Retail Federation - A new nrf.com: From twenty web properties to one cohesive user experience

▪   Pepco Holdings, Inc. - PHI's Responsive Website Redesign

▪   San Francisco International Airport - flySFO.com

 

SEO (Search Engine Optimization) 

Winner: 451 Marketing - AstraZeneca's Remedy 

Honorable Mention:

▪   University of Alberta - Dino 101 Product Marketing and Promotion

 

Social Networking Campaign

Winner: Sway Group - Energems Chocolate Energy Energize Facebook Community 

Honorable Mentions:

▪   Barnes & Noble College Marketing - #StudentsDoingGood Campaign with Habitat for Humanity

▪   Boza Agency - Florida Renaissance Festival steps into the Digital Era

▪   Coty Inc. -The Daisy Marc Jacobs Tweet Shop

▪   Kronos Incorporated - Tweet to Donate

▪   Ogilvy Public Relations - A LinkedIn First: Reaching B2B Customers in an Unexpected Way

▪   RF|Binder on behalf of Truvia brand, Cargill Inc. - Celebrate #HealthierHolidays Using Truvia Baking Blend

▪   Safe Kids Worldwide - Keeping Kids Safe Around Medicine

▪   SPM Communications - The Krystal Company Stacker Taste Tour

▪   Weber Shandwick on behalf of MilkPEP - Protein Fight Club

 

Twitter Communications 

Winner: Marina Maher Communications - Head & Shoulders "Season of the #Whiff"

Honorable Mentions:

▪   451 Marketing - America's Most "Liked" Candle

▪   APCO Worldwide - IKEA Brighter Lives for Refugees: the One Night Without Lights Social Media Challenge

▪   Citizen Relations for Procter & Gamble - Dreft Announces The Arrival Of A Little Star On Twitter

▪   Esurance - #EsuranceSave30

▪   Meet Minneapolis & Spong - #askMPLS

▪   RF|Binder on behalf of Truvia brand, Cargill Inc. - Lydia Should Have Switched to Truvia: A Case for Real-Time Content Marketing

 

Use of Facebook 

Winner: Weber Shandwick with Pedigree Brand - The PEDIGREE Feeding Project 

Honorable Mentions:

▪   Essencius - Guld Barre Prize 2013

▪   FleishmanHillard - Connecticut's Fan-Favorite Town

▪   Fresh Ideas Group - Canyon Bakehouse Month of Love Giveaways

▪   Molina Healthcare Inc. - Pay it Forward: Molina Healthcare's Community Champions Awards Facebook Challenge

▪   NETEYE GmbH - Bosch – 5 Minute Internship

 

Video 

Winner: Booz Allen Hamilton - Guard Your Health 

Honorable Mentions:

▪   Critical Mass and Current - The power of nature in every bottle

▪   Current Lifestyle Marketing - Glad Black Bag Trash Crashers

▪   Kaiser Permanente - Every Body Walk!

▪   Porter Novelli - American College of Rheumatology Simple Tasks Campaign

▪   PRISM Marketing/ MSLGROUP on behalf of P&G - Mother's Day Video

▪   Toyota and Discovery Education - Toyota Teen Driver Video Challenge

▪   Weber Shandwick on behalf of MilkPEP - Chocolate Milk: From the Grid Iron to IRONMAN

▪   Weber Shandwick and Ocean Spray - Jimmy Fallon #saucesingles

 

Viral Campaign 

Co-Winner: Clever Girls Collective - #Batkid Saves San Francisco

Co-Winner: Taylor Strategy - Taco Bell Shakes up the Breakfast Routine 

Honorable Mentions:

▪   Catalyst IMG - Timex Ironman 2014 National Running Day

▪   Cramer-Krasselt - Sea-Doo's Spark Some Fun featuring deadmau5

▪   Qualtrics and LEWIS PR - Could You Survive a Zombie Apocalypse?

▪   United Nations Foundation - International Day of Happiness

▪   Weber Shandwick - Honey Maid: Love

 

WOW! Campaign 

Winner: Mullen - CENTURY 21 Breaks Bad

Honorable Mentions:

▪   451 Marketing - On-Tap Secret Bartender's Happy Hour

▪   The Clorox Company - "The Ick Awards"

▪   EVB/Victors & Spoils - Tweeting with Mittens

▪   Human Rights Campaign - Love Conquers Hate Campaign

▪   United Nations Foundation - #UNselfie

• Weber Shandwick with the National Pork Board - #PorkLUV- A Flower With Real Power

 

AGENCY ELITE AWARDS

Advocacy 

Winner: MassMedia Corporate Communications - Nevada Partnership for Homeless Youth 

Honorable Mentions:

▪   Chandler Chicco Agency

▪   JPA Health Communications – Rooted in Advocacy Relations

▪   Lazar Partners/Insulet Corporation

▪   TogoRun - Blazing More Trails, Bringing New Hope

▪   Powell Tate for the National Women’s Law Center - This is Personal

 

Agency Awe Professional

Co-Winner: Kathleen Henson, Henson Consulting

Co-Winner: Paul Massey, Weber Shandwick 

Honorable Mentions:

▪   Leslie Campisi, Hotwire Communications

▪   Nelson Fernandez, APCO Worldwide

▪   Michael Kempner, MWW

▪   Gloria Janata, TogoRun

▪   Alex Membrillo, Cardinal Web Solutions

▪   Kristen Tully, Marina Maher Communications

 

Best Education & Training 

Winner: Eastwick - 2013 GAP Year Initiative 

Honorable Mentions:

▪   Cone Communications - Best-in-Class Community Manager Immersion Program

▪   Phillips & Company - Leadership Academy

▪   Ruder Finn - Executive Training Program

 

Branding 

Winner: Nebo - Nebo Launches Choose ATL Campaign and Inspires 30 Million Users 

Honorable Mention:

▪   Kentico CMS - Brand Awareness

 

Business to Business 

Winner: Hirsch Bedner Associates (HBA) - Murphy O'Brien Public Relations 

Honorable Mentions:

▪   5W Public Relations - Digital Ocean

▪   LFPR - Sage North America_Thought Leadership Program

▪   Makovsky - Crystal & Company

▪   Walker Sands Communications

 

Cause Marketing 

Winner: Cone Communications - Designing for Social, Brand and Business Return 

Honorable Mentions:

▪   Havas PR North America

▪   Nebo - Eames House 250

 

Community Relations 

Winner: Marina Maher Communications 

Honorable Mention:

▪   MassMedia Corporate Communications - Healthcare Partners

 

Community Relations / Volunteer Programs 

Winner: Weber Shandwick - Impact Project 

Honorable Mentions:

▪   MassMedia Corporate Communications

▪   Waggener Edstrom Communications - WE Community Involvement

 

Consumer Marketing 

Winner: Zeno Group - Kia Reveals “The Truth” in Super Bowl XLVIII 

Honorable Mentions:

▪   Lightspeed PR

▪   MWW - Making MWW Matter More

 

Content Marketing 

Winner: Idea Grove 

Honorable Mention:

▪   Lazar Partners/Insulet Corporation

 

Crisis Management 

Winner: MassMedia Corporate Communications - Nevada Health CO-OP 

Honorable Mentions:

▪   451 Marketing - FORUM Bar and Restaurant

▪   MWW Group - Changing the Conversation through Crisis Communication

 

Digital/Social Media

Winner: Finn Partners Digital 

Honorable Mentions:

▪   360i Influencer Marketing

▪   5W Public Relations - IMUSA

▪   Alpaytac - Euro-Pro Social Media

▪   Geben Communication

▪   The Horn Group

▪   Lewis PR – An Inside Look at PR, Digital Marketing and the Communications Industry

▪   rbb Public Relations' Digital Park - Student Advisor

▪   The Yankee Candle Company - America's Most "Liked" Candle

 

Integrated Communications

Co-Winner: MGSCOMM - MilkPEP 

Co-Winner: Waggener Edstrom Communications 

Honorable Mentions:

▪   Eastwick - Unify

▪   The Horn Group

▪   PACO - Gift of Hope, Héroes y Heroínas por la Esperanza

▪   rbb Public Relations' Digital Park - Student Advisor: Taking The Scholarship Advisor App From Unknown To Top Five

 

Internal Communications 

Winner: Waggener Edstrom Ignites Employee Engagement and Communication 

Honorable Mention:

▪   Havas PR North America

 

Marketing to Latinos

Winner: 5W Public Relations - IMUSA 

Honorable Mentions:

▪   FORMULATIN - Vive Cultura with Nestlé

▪   PACO - BCBS 'Asegura tu Salud' Be Covered IL and TX

▪   rbb Public Relations - Feld Entertainment

 

Marketing to Women 

Winner: 5W Public Relations - Rowenta Beauty 

Honorable Mentions:

▪   451 Marketing - Mom Meet Mom Launch Campaign

▪   The Bromley Group - Curvy Couture Lingerie: Innovating Your Curves

▪   Nebo - LiviRae Lingerie Engages & Inspires Women

▪   Powell Tate for the National Women’s Law Center - This is Personal

 

Media Relations 

Winner: Miller PR - Launch of LA KISS Arena Football Team 

Honorable Mentions:

▪   BackBay Communications

▪   The Hoffman Agency and Nautilus Inc.

▪   Lippe Taylor - FaceCake Virtually Makes Over The Media

▪   Murphy O'Brien Public Relations

▪   Neff Associates - Chink's Steaks Rebrands Joe's Steaks & Soda Shop

▪   Peppercomm

▪   Strauss Media Strategies, Inc. - Best Buy Holiday

▪   Tanis Communications

 

Multicultural Marketing 

Winner: PACO- ComEd, Smart Ideas for Your Home 

Honorable Mentions:

▪   Takis Airdrop - Elemento L2

▪   PACO - ComEd, Fridge and Freezer Recycling Program

▪   Precise Communications - Coca-Cola Inspires African-American Consumers to Pay It Forward For Black History Month

 

Nonprofit/Association 

Winner: Noreen Heron & Associates - Fellowship for the Performing Arts, Cystic Fibrosis Foundation & Troops First Foundation 

Honorable Mentions:

▪   Rock Orange - AARP: Life Reimagined

▪   C.Fox Communications

▪   Cone Communications Leverages Cause Legacy to Help Nonprofits Drive Greater Social Impact

▪   Eastwick - D-Rev: Design for Impact

▪   The Horn Group

▪   PRR, Inc.

▪   Weber Shandwick on behalf of the Ad Council - TEACH

▪   Weber Shandwick and Join My Village

 

Product Launch

Winner: Diffusion 

Honorable Mentions:

▪   5W Public Relations - Cold-EEZE Cold Remedy Products

▪   Alpaytac

▪   Formula PR - Schlage Touchscreen Deadbolt

▪   MGSCOMM - Olives from Spain

▪   Rock Orange - Gloria Estefan

▪   ShopPR

▪   The Yankee Candle Company - Bringing Home the Bacon

 

Promotion of Firm 

Winner: MWW - Making MWW Matter More

Honorable Mentions:

▪   Cone Communications - Fueling CSR Thought Leadership Through Strategic Insights

▪   Makovsky

▪   March Communications

▪   ReviveHealth - Practice What You Preach: ROI Through Targeted Outreach

 

Public Affairs 

Winner: APCO Worldwide

Honorable Mentions:

▪   Davies Public Affairs

▪   Resolute Consulting - Traffic Safety Coalition Ohio

 

Publicity 

Winner: Henson Consulting - Crystal Light Liquid: Words With Friends 

Honorable Mention:

▪   Rock Orange - Thalia

 

Reputation Management 

Winner: MWW - Making MWW Matter More

Honorable Mentions:

▪   MassMedia Corporate Communications - Goettl Good Guys Air Conditioning

▪   ShopPR