By now you’ve heard the news that Adam Levine hates his country. No, he loves his country. Wait a minute: what does he really feel and why do we care? If “The Voice” coach and… Continued
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Seth Arenstein
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Tips From a Reporter on Great PR Writing
May 28th, 2013 by Tony SilberWe’ve been doing a lot of writing in PR News lately on great PR writing and as I was reflecting on this very intricate craft—a form of writing that requires immense skill—I thought it might… Continued
Media Inquiries Into PR Departments Should Not Be an Exercise in Frustration
May 20th, 2013 by Matthew SchwartzYou’re a busy journalist. You’re on deadline. You’re trying to round up sources and interviews for a story you need to crank out today. One of your most promising sources is not responding, gone off… Continued
To Write Well is to Advance in Your Career: 7 Tips for Aspiring Writers
May 17th, 2013 by Diane SchwartzHas writing become a lost art, a nice-to-have skill but not a necessary one? I sure hope not. For those of us who cherish the written word and are prone to find typos on cereal… Continued
7 Key Communications Takeaways from ‘Iron Man 3’
May 6th, 2013 by Diane SchwartzIn ‘Iron Man 3,’ there’s a scene featuring a reporter shoving his iphone in Tony Stark’s face asking him to make a public statement to his enemies. Stark stares into the iphone, makes his superhero… Continued
Measurement is Sexy. Really.
May 1st, 2013 by Diane SchwartzThere you are, reporting to your CEO on the outcome of a recent PR campaign you spearheaded. Your excitement is contagious as the CEO wants to know more about the positive tone, product awareness and… Continued

How to Take Public Relations a Notch or Two ‘Furthur’
April 29th, 2013 by Matthew SchwartzThe Grateful Dead, the Grandaddy of jam-band music, called it quits in 1995 soon after the death of lead guitarist (and first among equals) Jerry Garcia. The Dead’s 30-year run, which included nearly 2,300 concerts… Continued
Questions All PR People Must Be Asking
April 26th, 2013 by Diane SchwartzOscar Wilde once said that the “question often arrives a terribly long time after the answer.” For sure, asking the right questions early and often is the answer to a lot of problems we face… Continued
Why I Didn’t Ignore Your PR Pitch
March 15th, 2013 by Diane SchwartzThe commonly used word “pitch” can be a disservice to the PR trade. Pitching a story to a reporter assumes there’s a catcher (often there is no one on the other end to receive it… Continued
Why I Ignored a PR Pitch
March 13th, 2013 by Tony SilberLast week I got a pitch from a PR person related to the magazine industry. (I’m also general manager of Min and Folio:, brands that serve that market). I’m kind of embarrassed to admit this,… Continued
PR at the Bat: What Public Relations Pros Can Learn from Spring Training
February 21st, 2013 by Matthew SchwartzMajor League Baseball’s Spring Training is in full swing. It’s the start of a new baseball season, when ballplayers focus on getting in shape and every team, regardless of its payroll, has visions of playing… Continued

CaseStudy: Extensive Media Relations Effort Makes Wreath Campaign at Arlington National Cemetery a Success
March 9th, 2012 by Steve GoldsteinThis is the custom excerpt.
A Few Things About San Francisco
February 2nd, 2012 by Steve GoldsteinAt PR News we’re pretty excited about our Feb. 16 Digital PR/Social Media Summit. Yes, we know we’ve got a great lineup of presenters: Ashley Dillon of Southwest Airlines, Stacy Green of Mashable, Sally Falkow… Continued