Search Results for: crisis communications
This week's PR Roundup looks at companies not backing down from their DEI policies, Jim Acosta and the White House embracing "new media," and the result of change on a company's reputation.
Unlocking the Full Potential of Data in PR Recent findings from Hotwire Global’s Data Maturity Survey of PR and communications executives responses reveal that while there is strong data adoption in the industry, there is…
Continued
Recent findings from Hotwire Global’s Data Maturity Survey of PR and communications executives responses reveal that while there is strong data adoption in the industry, there is still a gap between what teams are doing and what they could be achieving.
Former "Vanderpump Rules" Star, James Kennedy, Faces Public Downfall: A Reputation Management Case Study As professionals in the art of reputation management, this disastrous scenario is one to learn from. Let’s zoom out and see…
Continued
As professionals in the art of reputation management, this disastrous scenario is one to learn from. Let’s zoom out and see where James Kennedy’s PR team could have done better or, perhaps, opted out of representing the unpredictable "Vanderpump Rules" star.
PRNEWS talks with Doug Grassian, VP of Global Communications at Goodyear, to discuss the communications plans for the 100th birthday of the Goodyear Blimp, and what communicators can learn from planning, strategizing and publicizing a significant brand anniversary or event.
B2B Branding Trends: Balancing Human Connection with AI Innovation The constant media narrative has led many towards AI fatigue and a skepticism around how much B2B business value it is actually delivering. READ FULL STORY…
Continued
The constant media narrative has led many towards AI fatigue and a skepticism around how much B2B business value it is actually delivering.
I’m Nicole Schuman, Managing Editor of PRNEWS. Welcome to another edition of Single Shot. Go Bills! After today's AFC and NFC Championship games, the stage will be set. The last two teams standing in the…
Continued
Creating your own newsworthy, publicizable sports marketing program can achieve what every client wants from a PR firm—the positive earned media coverage that assures consumers remember who the sponsor is. Multimillion-dollar Super Bowl and Olympic brand campaigns are hard-pressed to deliver that.
