Awareness
• Corporate Web Site
• Display and Print Ads
• Viral Videos
• PR
• Product Placement
Consideration
• Widgets
• Experiential Marketing
• Direct Mail
• PR
• Product Microsites
• Customer Reviews
• Search Marketing
Preference
• Blogs
• Product Placement
• Podcasts
Action
• Search Marketing
• Point of Purchase
• Brand Promotions
• Sampling
• Direct Mail
• Mobile Coupons
Loyalty
• Direct Mail
• Proprietary Communities
• Newsletters
• Rewards Programs
• 3rd Party Communities
Source: Troy Kelley, EVP and chief digital officer of Arnold Worldwide