STEPS TOWARD ACHIEVING LOYALTY (AND THE TOOLS/ACTIVITIES THAT GET YOU THERE)

Awareness

• Corporate Web Site

• Display and Print Ads

• Viral Videos

• PR

• Product Placement

Consideration

• Widgets

• Experiential Marketing

• Direct Mail

• PR

• Product Microsites

• Customer Reviews

• Search Marketing

Preference

• Blogs

• Product Placement

• Twitter

• Podcasts

Action

• Search Marketing

• Point of Purchase

• Brand Promotions

• Sampling

• Direct Mail

• Mobile Coupons

Loyalty

• Direct Mail

• Proprietary Communities

• Newsletters

• Rewards Programs

• 3rd Party Communities

Source: Troy Kelley, EVP and chief digital officer of Arnold Worldwide