Editor's Note: Close to 1 million people read this magazine, which is published 10 times a year, for its range of content. April's issue takes on these topics: tax breaks for familes; tapping into the Internet to snag a new job; a witty and chatty column about cheating on a hairdresser; and tackling the terrors of a bossy child. But despite the publication's variety, its pitch wishlist isn't that open. These editors don't want to be bothered with phone calls and they want to have time to mull over something in writing before committing to a story.
| Sections | Editors | Days To Contact/ Days To Avoid | Methods | Comments |
| News: A long list of items fall under this header: books for adults; methodologies and myths about child rearing; the ins and outs of paid childcare; just-surfaced research findings; and news that's tied to family and workplace issues. Lighter features - such as reworked recipes and clothes for sports-minded kids - are more trendy and not as theoretical, so keep it snappy. | Senior Editor, Catherine Cartwright | Cartwright works on pieces three to six months ahead of time and can have several stories in the hopper at one time. When we spoke to her, she was toiling away on articles for several summer issues. | Snail mail is preferred and and no second-option choices were offered. | "My pet peeve is when I get a submission on someone simply because she's a working mom," Cartwright says. "That's not enough." Working Mother depends on its freelancers and contributors since 70 percent of what's printed is generated externally. |
| New products: New product write-ups come in all shapes and sizes, but technololgy gadgets, education trends, fashion and kids gear are commonplace topics. Expect the whimsical as well as the weighty | Senior Editor, Joanne Furtak Perry | Perry's lead time is three to four months. | Like her cohorts, Perry prefers snail mail. | "My advice is to include pictures, look at who we are before you pitch us and don't initiate follow-up calls," says Perry. "And remember, I'm looking for the novelty of something - don't call me about something if it isn't new." |
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Editorial Contacts At Working Mother Main Number - 212/445-6100 |
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| Editor-in Chief - Judsen Culbreth, 212/445-6100 | Senior Editors - Catherine Cartwright, 212/445-6143, Joanne Furtak Perry, 212/445-6147 |
| Executive Editor, Lifestyle - Amy Barr, 212/445-6146 | Food Editor - Susan Lilly Ott, 212/445-6142 |
| Deputy Editor - Deborah A. Wilburn, 212/445-6148 | Associate Editor - Shaun E. Dreisbach, 212/445-6140 |
| Senior Articles Editor - Betty HolComb, 212/445-6202 | Editorial Assistant - Brea Scott, 212/445-6196 |