Become the Go-To Writing Expert at Your Organization!
Join PR News for this interactive, half-day workshop!
Register Now
Register now for this hands-on PR writing workshop led by Georgetown University Director of Writing Michael Long, scheduled for Feb. 11 from 8:30 a.m. to 11:45 a.m. at the National Press Club in Washington, D.C. The workshop will be held the morning of PR News’ CSR Awards Luncheon, also taking place at the National Press Club.
Bring your team to this must-attend writing workshop. You’ll leave with a template-driven guide to producing six key PR documents for print and the Internet.
Is there a shortcut to producing first-rate PR documents? Absolutely.
In this powerful (and entertaining!) half-day session, you'll learn a template-based method to create PR documents that connect with the audiences you need to reach. Using a point-by-point approach to writing, you will learn to put the fundamentals of the craft to work in a more practical way than you've seen before. You will learn how to write click-driving headlines, clear leads and paragraphs that make people want to read more—all through a template-based system that teaches you to organize before you ever put your fingers on the keyboard. And you'll come away an expert on producing six key documents:
- press release,
- fact sheet,
- backgrounder,
- talking points,
- Q&A, and
- letter to the editor.
Successful PR writers can't afford to wait around for inspiration—the communications marketplace doesn't pause for anybody, ever. Work often must be completed quickly—but it also has to be accurate, effective and pleasing to both the client and the target audience.
The session is led by Georgetown University Director of Writing Michael Long, renowned speechwriter and popular writing educator—and the author of the forthcoming textbook The Practical Guide to Public Relations Writing: A Step-by-Step Approach.
Testimonials
"I learned more in one day than I've learned all year!"
--Director, New Media, American Heart Association
"This was a great event. Not only were the speakers knowledgeable and engaging, but the attendees were awesome. And networking was great!"
--Communications Manager, CIGNA
Workshop Trainer:
Michael Long
Director of Writing, Master of Professional Studies Program in Public Relations and Corporate Communications Georgetown University
Michael Long is an accomplished speechwriter, author, essayist and award-winning screenwriter and playwright. He is the ghostwriter behind a well-known nonfiction best-seller, and his 2011 Magis Lecture at Georgetown University was recently published in Vital Speeches of the Day. As director of writing for the Master of Professional Studies program in Public Relations and Corporate Communications at Georgetown University, he created the writing curriculum and teaches graduate courses in public relations writing and speechwriting. He has led reading programs for children of migrant farm workers, taught remedial mathematics to adults and has delivered guest lectures on humor at American University and The George Washington University’s Graduate School of Political Management.
Michael has written remarks for members of Congress, U.S. cabinet secretaries, governors, diplomats, businessmen and women, CEOs and presidential candidates. In addition, he has served as chief speechwriter for the largest trade association in the world, and contributes political and cultural commentary to numerous print publications and websites.
He has appeared on CNBC in the U.S. and is a frequent commentator on CBC News: Morning with Heather Hiscox in Canada. Beyond his work in politics and policy, he has been consulted for material in The Onion and for Saturday Night Live.
At this half-day workshop, you'll learn how to:
- How to write a killer press-release headline just by answering a simple question
- A why-didn't-I-think-of-that? way to get more writing out of the same amount of time every day
- Who you are really writing for (and it's not the public)
- Why shorter documents are always more effective than longer ones
- How to make slogans and soundbites stick
- How to write powerful letters to the editor
- Simple-to-use techniques that raise the response rate for your press releases
Pricing
PR News Writing Workshop:
PR Writing for the Super-Charged Workplace
Workshop Time: February 11, 2013 from 8:30 a.m. - 11:45 a.m.
Price: $525 Per Person | Register Now
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Per Person |
|
Writing Workshop |
$525 |
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Writing Workshop & CSR Awards Luncheon |
$975 |
Workshop Location:
National Press Club
529 14th St NW # 1300
Washington, DC 20045
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Sponsored by:
Media Sponsor:
- Writing Checklist
- Certificate of Attendance
- Attendee Workbook
- Attendee-Only Access to Presentations
- Community Relations
- Corporate Communications
- Corporate Social Responsibility
- Crisis Management
- Digital Communications
- Media Relations
- Philanthropy
- PR Firms
- Public Relations
- Public Affairs
- Research
- Social Media