There are several aspects of timing that influence PR incidents/crises.
First, when a PR crisis occurs simultaneously with a huge story, the crisis may get pushed off page 1. The FTX fiasco got media coverage, yet it was minuscule compared with the US midterm elections, whose outcome remains in doubt still, days after American voted Nov. 8.
Timing also can influence coverage of incidents/crises in another way, as reaction to the antisemitic posts and public utterances of singer and fashion designer Ye (formerly Kanye West) and athlete Kyrie Irving demonstrate.
For example, at press time, an apparent mistake spurred coverage of a PR incident that might have barely pierced global headlines at other times.
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