Crisis Insider

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High-Tech Company Goes Low-Tech When Filming Crisis-Response Video 

May 18th, 2022 by

How Avid handled a crisis–promptly, simply, inclusively and authentically–is a compelling story from which communicators can learn.

Bad Facts Hound Parliament, Deshaun Watson and the Cleveland Browns

May 18th, 2022 by

Some PR crises spring from bad facts, elements in a situation that are difficult to deny. We examine how they influenced two crises.

Tools That Check for Bias in Written Content Can Improve Crisis Messaging

May 17th, 2022 by

For communicators, AI can help gather data, oversee workflow and scheduling, provide assistance in monitoring media and even create virtual influencers. AI also has a role in message creation.

Terms You Need to Know [2Q 2022]

May 17th, 2022 by

This month’s terms to know include Mega Power Frunk and Strive.

Reach Out Now to Unusual Sources of Help for a Crisis

May 17th, 2022 by

The friends and relationships needed during a PR crisis often are far different from the partnerships you focus on when operating at normal times. Often, the individuals and institutions that are best positioned to provide support when you have problems are quite different from those you and your company engage with on a day-to-day basis. The problem is most companies not only fail to build those bridges, but they also do not even know who these entities are or where to start.

Answer These Questions Before Taking a Public Position on Social Issues

May 17th, 2022 by

There is no shortage of PR pros and pundits offering advice about how companies should respond to controversial social issues. Company executives ask whether or not to take a public position. If so, should they speak proactively or only in response to media inquiries? Or, should they discuss an issue internally only, with employees?

Acknowledge Mistakes Promptly, Then Issue an Authentic Apology and Action Plan

May 16th, 2022 by

Too often, what many perceive as the end of a PR crisis, the apology, seems formulaic. The company or person admits they’ve done something wrong, issues an apology and all is forgiven. We discuss whether an apology remains important in PR crisis work with Nicki Gibbs, chief strategy officer, Beehive Strategic Communication, and Dr. Kerry O’Grady, faculty director and associate professor, Georgetown University School of Continuing Education.

You Need to Take a Risk Retreat

February 15th, 2022 by

One of the best ways to prepare for your company’s next crisis is to simply walk away and take a risk retreat.

Crisis Mitigation: A Two-Way Street for CEOs and PR Pros

February 15th, 2022 by

PR executives, collaborating with risk management, HR and other key functions, can play a critical role in identifying and recommending action to address external and internal threats (including toxic people). Unfortunately, organizations routinely underfund communication and related positions that can deliver intel that helps executives make better-informed decisions before they create a reputation crisis.

A Strong Corporate Reputation Can Help During Crises; Now Go Measure It

February 15th, 2022 by

A strong reputation can be a useful defense during a PR crisis. But can we manage reputation? Yes, say ReputationDividend and Signal AI, among others. Yet, as you will see, reputation measurement is not without hurdles.