Ryder’s New Campaign is Based on Listening to Customers and Acting on What They Say

[Editor’s Note: Many companies say they listen to their customers, but how many do? And do they act on what they’ve heard? In an interview, Ryder CMO and EVP Karen Jones told us the idea that led to a marketing effort debuting this month, Ever Better World of Logistics, came directly from the mouths of customers.]

 

Karen JonesCMO and EVP Ryder

PRNEWS: First, are you in your offices?

Karen Jones: We’re not in our corporate offices. Ryder’s [non-corporate employees are] considered essential, so we have 800 facilities throughout the US [where 30K frontline employees are working]. We’ve done all the proper [coronavirus] protocols.

PRN: OK. Ryder hasn’t done a campaign this size since 2014. Why launch Ever Better World of Logistics in the middle of a pandemic and an historic economic downturn?

Jones: We planned it in 2019, partly around our growth strategy for our supply chain and dedicated business.

People know Ryder, they know us for our rental trucks and leasing business.

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