PR pros and their homebound audiences are accessing social media more than usual. To gauge what they’re looking at, we asked data partner Shareablee to alter its normal chart.
As you can see Shareablee has tracked the most engaged Facebook posts about COVID-19 and coronavirus in March.
There are other changes from Shareablee’s usual format. First, the Type column refers to the post’s format. The first symbol in that column, which resembles a movie camera, represents a video clip.
The symbol that looks like an old-fashioned camera, seen in the third post on the chart from Humans of NY, represents a post that was a standard photo post on Facebook.
The final symbol, which looks like a paper clip and is seen at the fifth and sixth posts, represents posts that link, in this case to nytimes.com and cnn.com, respectively.
The next column, Total Actions, refers to the amount of consumer engagement with the post, which is the total of reactions, comments and shares. The final column, Views, refers to the number of times the video content was viewed.
As you can see, the top post was Comedy Central’s “The Daily Show,” when the featured guest was Dr. Anthony Fauci. The peripatetic infectious disease specialist answered viewers’ questions during the show.
It’s well ahead of post 2, Fox News’ video showing President Trump’s 9-minute speech to the nation about the novel coronavirus. At 39,000 comments, it was the most commented-upon post. It received more than three times the number of comments as the post from “The Daily Show.”
It’s interesting to look at the leaders in each category. Post 3, from Humans of New York, a photo blog, told a first-person story about a potential coronavirus patient and kindness. It garnered the most reactions.
The Times’ post (5) about the US having the most virus cases in the world, garnered the most shares. The most-viewed footage was post 8, The Red Table Talk of Will and Jada Pinkett Smith.
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