With PRNEWS’ CSR & Nonprofit Awards luncheon set for the Watergate Hotel on March 26, we asked data partner Shareablee to look at the most active US nonprofits on social media so far during 2020.
[Note: Paid PRNEWS subs receive 33 percent off all our events and webinars, including the above-mentioned luncheon.]
In the chart, whose data is provided exclusively to PRNEWS, “total actions” refers to consumer engagement (likes, retweets, comments and shares of posts on Facebook, Twitter and Instagram). “Total content” is social post quantities.
Social powerhouse PETA has a healthy lead with some 9.4 million consumer engagements. Oceana’s 6.6 million consumer engagements is a distant second.
WWF posted just 124 times, though its average of 12,000 consumer engagements per post leads the field.
Overall, US nonprofits’s social actions rose 4 percent vs the same period in 2019; video actions were up 1 percent, according to Shareablee marketing chief Herman Chen. Facebook actions increased 50 percent, though Twitter and Instagram actions were off 37 percent and 11 percent, respectively.
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