Have ‘Acknowledge, Apologize and Address’ Run Their Course as a PR Crisis Response?

man frustrated at laptop

There’s one thing you can say about social media–sometimes it helps remove doubt. Before social media, person A could allege that he heard person B utter racist remarks. Today, after making such an allegation you can assume someone, a media member, perhaps, will scour person B’s public-facing social posts for supporting evidence.

It goes to a principle that communicators know well: Nothing disappears once it’s posted on social media.

Post something that enough people consider insensitive and you can find yourself on the wrong side of an onslaught. Ask Burger King UK.
Posts Can Live Forever
Let’s complicate things. Say a person posts something insensitive and out of character. Add another wrinkle: the poster is young and immature. Years later, the post may resurface and cause her trouble when she’s up for a big job.

True, if trouble flares from the old post she, as an adult, can pull it down. With the help of communicators, hopefully, she will issue an apology.

CRISIS INSIDER

Access to all Crisis Insider articles, monthly reports and valuable blueprints for crisis management.

$29

Per Month Lowest Price

PLATINUM

Best Value!

Unlimited access to all Premium and Crisis Insider articles and monthly reports.

First Year Offer

$68

Per Month

PREMIUM

Unlimited access to all Premium digital intelligence, 10-year web archive and monthly reports.

Save $140 With Annual Subscription

$78

Per Month