Stories by Bill Miltenberg

For the 25th anniversary of Shark Week, Discovery Channel launched its meatiest PR initiative yet to capture the nation’s attention. Here are five takeaways for all PR pros.

For the 25th anniversary of Shark Week, Discovery Channel launched its meatiest PR initiative yet to capture the nation’s attention. Here are five takeaways for all PR pros.

Sourcefire’s Dan Gould provides five tips for producing and reporting meaningful metrics for your Facebook efforts.

Sourcefire’s Dan Gould provides five tips for producing and reporting meaningful metrics for your Facebook efforts.

LinkedIn, which just impressed Wall Street with its earnings report, continues to grow. Here are some tips to make the most of its many opportunities for personal branding.

LinkedIn, which just impressed Wall Street with its earnings report, continues to grow. Here are some tips to make the most of its many opportunities for personal branding.

It’s only August, but there has already been a year’s supply of high-profile PR blunders.

It’s only August, but there has already been a year’s supply of high-profile PR blunders.

PR News and D S Simon Productions filmed the 12-part Social Media Mavens Series in New York City on June 22.

The finalists for the 2012 WOW! Award—an annual highlight of PR News’ 2012 Platinum PR Awards—prove that unusual and daring ideas are not the exclusive province of Olympics Opening Ceremony impresarios.