Stories by Mark Renfree

We’ve compiled a list of 10 of the worst branded Twitter fails from the past decade. So get ready to smile, grimace and cringe at this selection of haphazard social media work from some of the world’s most well-known brands.

Over the course of the UN General Assembly, the team never stopped producing real-time, high-quality content that always laddered back to UNICEF’s focus: children. With such powerful and timely content, UNICEF dominated the conversation with a 46% share of voice compared to other UN agencies.

For now, Instagram’s decision to embrace an algorithmic feed shouldn’t be too concerning. If communicators weren’t doing this already, the move is just a hefty push by the company to ensure that when brands post, they’re putting out content that its users are excited about and want to engage with.

Colgate-Palmolive Co.—Colgate’s Bright Smiles, Bright Futures In the U.S. and around the world, millions of children don’t have access to basic dental care. Recognizing this troubling disparity 25 years ago, Colgate set out on an… Continued

Through fervent media pitching, PR agency Konnect PR, was able to surpass every goal laid out by its brand partner.

Just because it’s here today—be it an algorithm, platform or even a successful strategy—doesn’t mean it’ll be of any use tomorrow in the whirlwind that is the social media space.

At issue: a rule that would require disclosure of every conversation between a journalist and a PR pro trying to place an editorial for a client.

If you haven’t gotten on the Facebook Video bandwagon yet, don’t worry, there’s still plenty of time to make an impression on the social network.

Thanks to PR, MOVE Bumpers transformed from a regional business into a brand with national recognition in a matter of months.

When thinking about how to use dashboards to display campaign data, there are really two types of data visualizations to choose between.