Stories by Mark Renfree

Apple had to make a choice that would split its audience no matter how they responded to the FBI.

Even though YouTube shows no signs of slowing, many brands still look at it as either a check box or a content dump.

Mrs. T’s engaged agency Hunter Public Relation to make the bold move to target and develop a strong brand connection with millennials.

Twitter announced a number of new services and updates that it hopes will address some of the platform’s highly publicized usability and financial concerns.

The Super Bowl has become a media spectacle with few rivals, and the battle for the public’s attention is just as fierce a contest as for the Lombardi Trophy.

Communicators know all too well how a piece of information can become so rooted in mainstream thought that it takes on a life of its own.

PR dashboards should not be thought of as just another reporting document to be shuffled out during meetings.

The partners developed a content hub and editorial strategy that sought to provide largely unbranded and educational content to Ricoh’s target audience.

The Wounded Warrior Project hasn’t been slow in addressing the allegations against them. But they’re not out of the woods yet.

It’s far too easy to get lost in the numbers if you don’t know what to look for. That’s why setting goals beforehand is key.