Stories by Mark Renfree

Top Women in PR: Nicola Piggott

January 26th, 2016 by

Top Women in PR: Nicola Piggott

Top Women in PR: Maria Poveromo

January 26th, 2016 by

Top Women in PR: Maria Poveromo

Top Women in PR: Sharon M. Reis

January 26th, 2016 by

Top Women in PR: Sharon M. Rein

Top Women in PR: Ayanna Robinson

January 26th, 2016 by

Top Women in PR: Ayanna Robinson

Top Women in PR: Maryellen Royle

January 26th, 2016 by

Top Women in PR: Maryellen Royle

Top Women in PR: Marian Salzman

January 26th, 2016 by

Top Women in PR: Marian Salzman

How Influencer Outreach Brought a Well-Known Brand to New Heights

January 22nd, 2016 by

In the age of social media and digital communications, influencer outreach and partnerships are an essential tool for breaking through the clutter.

How to Pick the Social Media Analytics Tool That’s Right for You

January 21st, 2016 by

Here’s four things communicators should consider when looking for a social media analytics tool.

How PayPal and Its Agency Engaged Employees to Increase Revenue

January 15th, 2016 by

To turn employees into passionate customers, PayPal teamed up with agency MSLGROUP to implement the “Be the Customer” campaign internally.

3 Measurement Questions That Will Help Prove PR’s Value

January 11th, 2016 by

By taking the time to dive into the measurement data, communicators will be better prepared to defend their work in the boardroom.