Stories by Mark Renfree

As the big social networks continue to move closer to the pay-to-play model, the lines between PR and advertising are becoming even more blurred.

Check out these four New Year’s resolutions to think about and blend into your daily routine that can keep you on top of the game.

This agency activated a network of more than 46,000 bloggers to help its client spread the message of doing good with the #DeedADay campaign.

The brands that stand out on Pinterest are those that are dedicated to high-quality, professional photography that are created with Pinterest in mind.

An unforeseen crisis can’t be prevented, and with the immediacy of today’s media, it can take minutes for misinformation to morph into its own conversation.

We look at some of the biggest PR crises of recent months and see if all that bad press has a silver lining.

To break through, Bear Naked enlisted the help of Edelman to help tell an epic, compelling and authentic story that would resonate with Millennials.

Promoted Tweets will now be seen by Twitter’s logged-out audience of more than 500 million users, the company announced in a blog post Thursday.

Few brands are able to develop as iconic a mascot as the Aflac Duck. Though it took years to develop, the communicators in the Aflac’s PR department continue to come up with creative and engaging… Continued

Not many companies excel in digital communications quite like Cisco Systems. Lead by Joie Healy, senior manager of social media communications and one of PR News’ 2014 Top Women in PR, Cisco’s social and digital… Continued