Stories by Mark Renfree

General Mills’ PR department is working at the forefront of measuring its work across all platforms and outlets. With the recent implementation of the Barcelona Principles across every brand, the communications team streamlined what was… Continued

It should come as no surprise that Adobe Systems has mastered the digital communications space. A constant early adopter, Adobe was one of the earliest brands to use Periscope in its communications efforts, and continues… Continued

The American Heart Association combines communications with a good cause, and its PR work is one of the main reasons the nonprofit has been so successful since its founding in 1924.  The organization’s combination of… Continued

The United Nations Foundation, the charitable arm of the United Nations, has launched programs that have focused on issues like sustainable development, technology, women and girls, climate change and child health. Behind the success of… Continued

In many ways, the nonprofit DoSomething.org is all about communication. Aimed at a younger audience, the organization's goal is to reach young people and get them to get out and take action in support of… Continued

The U.S. Coast Guard’s digital communications are years ahead of other government agencies, which is in large part due to the efforts of Lt. Stephanie Young—who was recognized as a 2014 PR News Social Media… Continued

Margery Kraus, Founder & Executive Chairman, APCO Worldwide An incredible journey began in 1984 when Margery Kraus founded APCO Worldwide, but back then the company consisted of only a small Washington D.C. office. Over the… Continued

Chris LaPlaca, Senior Vice President, Corporate Communications, ESPN There are only a handful of employees left who remember when the idea of a 24-hour cable sports network seemed implausible, if not laughable. Chris LaPlaca, senior… Continued

Bob Pearson, President & Chief Innovation Officer, W2O Group Dell is now widely recognized as a leading example of how corporations should be using social media, and they have Bob Pearson to thank for that.… Continued

Karen van Bergen, CEO, Porter Novelli Flexibility is paramount for the CEO of a global PR firm, and Karen van Bergen has shown this quality time and again in her work with Porter Novelli. With… Continued