Stories by Mark Renfree

There are few places on the Internet louder than YouTube. So when Unilever tapped Weber Shandwick to help it completely take over hair care on the platform, the partners had their work cut out for them.

No matter what format is used to tell a tale, any story lacking a strong narrative is sure to fail.

Kaplow and Conair managed to create enough excitement that the Curl Secret sold out in stores before the first paid advertisement appeared.

The Brand Hub looks to give brands a more detailed analysis of Twitter impressions with a focus on tracking conversations across the platform in a few different ways.

In the six years that PR News has inducted honorees into its Hall of Fame as part of the Platinum PR Awards, only the most iconic and time-tested campaigns have made the cut.

Winner: ICR Inc.—IPO Communications  ICR, the consistent market leader in IPO communications, provided strategic counsel and communications services on 38 IPOs in 2014, including many of the best growth stories of the year. ICR worked… Continued

Winner: 70kft In 2014, Dallas-based integrated brand communications agency 70kft set out to revitalize its website and better represent the company’s new brand and expanded service capabilities. In 2009, niche design agency Stratosphere Creative went… Continued

Co-winner: DStreet—Creating Economic Opportunity in Rural America with Farm Credit The Farm Credit System is a nationwide network of borrower-owned lending institutions. In its nearly 100 years of existence, the Farm Credit System has played… Continued

Winner: RockOrange—Cotton's 24 Hour Runway Show Sets Guinness World Record At the beginning of 2014, Cotton Incorporated challenged RockOrange to help elevate its signature program, Cotton’s 24-hour Runway Show. The show, a celebration of fashion… Continued

Winner: Davies Public Affairs When one of the nation’s largest producers and transporters of energy came to Davies with a very sticky problem, the firm jumped to action. For 20 months a major national energy… Continued