Stories by Mark Renfree

Winner: Makovsky & Company Inc. Makovsky’s promotional efforts were driven by a vital strategic question: How does a $13 million PR consultancy secure a place at the table in a marketplace dominated by $100 million… Continued

Winner: Kaplow Drives Conair's Most Successful Product Launch of All Time Kaplow’s launch of the Curl Secret generated so much consumer excitement that the product sold out at retailers across the U.S. before the first… Continued

Winner: Coburn Communication—AARP: Boomers@50+ Initiative  As the youngest members of the influential Boomer generation turned 50 in 2014, Coburn Communication worked closely with AARP to devise a strategic media relations and social campaign to publicize… Continued

Co-winner: Cohn & Wolfe—Reigniting America's "Do-It-Yourself Spirit: The Valvoline Reinvention Project  Car culture in America is at a crossroads. The “do-it-yourself” spirit once handed down from generation to generation has lost favor to the convenience… Continued

Winner: Marina Maher Communications  Marina Maher Communications and Crowdtap unleashed the U by Kotex UnderWarriors to advocate—through engaging programs designed to encourage their friends, fans and followers—to help “Save the Undies” and learn more about… Continued

Winner: Weber Shandwick & Ricoh Americas Corporation—Reshaping a B2B Brand Through Content Publishing  Traditionally thought of as a hardware-led print and imaging company, Ricoh is transitioning to a services-led model with a focus on information… Continued

Winner: Tanis Communications—Tiny Sensors Making a Huge Impact mCube is a maker of the world’s smallest MEMS (microelectromechanical systems) sensors that enable everyday objects and devices to measure, monitor and analyze motion and context in… Continued

Winner: APCO Worldwide—APCO's Studio Online Ikea turned to APCO Worldwide, its U.S. agency of record for corporate communications, to deepen understanding of IKEA as a good and responsible company, and to devise a strategy to… Continued

Winner: MWWPR—Making MWWPR Matter More MWW’s consumer practice enjoyed an exceptional year, punctuated by a series of high profile account wins. Combined with significant growth across the consumer division’s Western and Midwest operations and the… Continued

Co-Winner: 135th Street Agency—REVOLT TV x Boys & Girls Club "#HelloHarlemNYC" Youth Initiative 135th Street Agency, a full-service experiential marketing and public relations agency, and client REVOLT TV partnered with Park to Park, a network… Continued