Stories by Mark Renfree

2015 Agency Elite Awards: Content Marketing

October 27th, 2015 by

Winner: Goldstein Group Communications, Inc.—Littelfuse Speed2Design 2014 Since 2012, Speed2Design has showcased the importance of implementing circuit protection early in the design process, providing the right information at the right time. The company shifted away… Continued

2015 Agency Elite Awards: Cause/CSR

October 23rd, 2015 by

Winner: Everywhere Agency—The 100 Good Deeds #DeedADay Campaign 100 Good Deeds started as an idea from the heart of Mary Fisher, a world-renowned artist, author and HIV/AIDS advocate who has been partnering with women in… Continued

2015 Agency Elite Awards: Business to Business

October 23rd, 2015 by

Winner: Stein IAS for Trelleborg Marine Systems—The Performance People Trelleborg Marine Systems is an engineering company that designs, manufactures and installs equipment for many of the world’s largest commercial ports. Trelleborg faces real operational threats… Continued

2015 Agency Elite Awards: Branding

October 23rd, 2015 by

Winner: PacWest—Coloradans for Responsible Energy Development (CRED) Coloradans for Responsible Energy Development (CRED) is a nonprofit organization created to educate Coloradans about the energy, economic and environmental benefits of safe and responsible oil and natural… Continued

2015 Agency Elite Awards: Best Training/Education Program

October 23rd, 2015 by

Winner: MWWPR's Matter More Training Sessions It’s not enough for MWW employees to just matter to their clients—they’re invested in making all of their employees “Matter More.” MWW is committed to their employees’ professional growth… Continued

2015 Agency Elite Awards: Agency Awe Professional

October 23rd, 2015 by

Winner: Michael Kempner, MWWPR In 1986, MWW President and CEO Michael Kempner founded the agency with the same entrepreneurial spirit and focus on client service that he practices today. Creating and sustaining a vision for… Continued

2015 Agency Elite Awards: Advocacy

October 23rd, 2015 by

Winner: Nebo—Choose ATL The concept for Choose ATL was first sparked during a conversation between a group of digital marketers comparing Atlanta’s growth to the rise of Silicon Valley. Although Atlanta has the 11th largest… Continued

How Medtronic Measured Employee Sentiment to Guide Internal PR

October 23rd, 2015 by

Having open channels of communication from company down to employee may be important, but having efficient ways to listen to employees is absolutely essential.

4 Tips to Get the Most Out of PR Measurement

October 20th, 2015 by

It’s important to have the tools and materials needed to create the picture, but in the end, success is determined by how you use what’s at your disposal.

How an Agency Can Turn a National Campaign Into a Global One

October 16th, 2015 by

Yum! Brands expanded their role as a leader in hunger relief in the U.S. to create the World Hunger Relief campaign to help feed hungry people around the globe.