Stories by Mark Renfree

By cutting out ads on mobile-friendly websites, the company is nudging communicators to place more value on in-app ads.

The Chicago Community Trust tapped the communications expertise at Jasculca Terman Strategic Communications to not only elevate the trust’s visibility as a grant-making organization, but to emphasize the community foundation’s deep commitment to the Chicago area and its residents.

The Wing Luke Museum of the Asian Pacific American Experience partnered with Copacino+Fujikado to drive attendance to its Bruce Lee exhibit.

There’s no denying the three pillars of social media metrics: engagement, reach and conversions. Prioritizing and classifying them, however, is no small task.

Subway said the move is part of an attempt to broadly revitalize the brand following an unusually slow year for the chain and unrelated to Jared Fogle’s legal problems.

Despite Purple Purse’s previous success in educating victims of financial abuse, the campaign needed to be bigger to make it easier for victims to get the resources they need.

As we know, without the proper context and narrative, numbers can lie. In addition, some things PR people do are difficult or perhaps impossible to measure in a standard way.

Let’s take some time to consider a few of the more common grammatical mistakes that can seep into your writing.

Avoid worrying too much about financials and concentrate instead on how Snapchat can help you boost your brand, especially with the younger set.

Subway acted fast in responding to the latest development in a criminal case against the brand’s most familiar face.