Stories by Nicole Schuman

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Can a Fun Brand Name Bring Faster Forgiveness?

October 26th, 2021 by

A new study from the Journal of Business Research titled, “So fun! How fun brand names affect forgiveness of hedonic and utilitarian products,” suggests that some brands are more forgivable than others, in particular those with inventive or fun names. 

Advertising Week logo

Advertising Week New York: Purpose Should be the Norm, Not a Niche

October 21st, 2021 by

At Advertising Week New York 2021, panelists discussed purpose in marketing, referencing campaigns and examples from many topics, including climate change and DEI.

making fundraising campaigns stand out during the holidays

How to Make Your Fundraising Communication Stand Out this Holiday Season

October 21st, 2021 by

With now-annual events like Giving Tuesday encouraging new donors, it may seem like seasonal asks have grown into a flood of digital email outreach, direct mail avalanches and a cacophony of those little red bells. For most communicators, standing out from the pack remains a top goal. 

PRNEWS Talks with the Bronx Brewery on LinkedIn Live

[VIDEO] Brandon Espinosa, VP Brand and Partnerships at Bronx Brewery, Discusses DEI and Meeting Your Community

October 14th, 2021 by

PRNEWS Live welcomed Brandon Espinosa, VP of brand and partnerships for The Bronx Brewery. Espinosa discussed how the craft beer industry is focusing on DEI, as well as communications and meeting consumer needs throughout the pandemic.

Former Raiders coach Jon Gruden on a Raiders billboard

Gruden, Raiders and the NFL Have Some Explaining to Do

October 12th, 2021 by

When The New York Times released a report on Friday (Oct. 8) regarding a racist email sent by now former Las Vegas Raiders coach, Jon Gruden, the clock began to tick concerning the team’s response. 

Facebook page says sorry something went wrong during Facebook outage on Oct. 4

Facebook Outage Serves as a Reminder to Diversify Communications Platforms

October 5th, 2021 by

For many brands and organizations, Facebook serves as the main platform for advertising, retail outreach, virtual events and customer service. Some smaller businesses even use it as an alternative to a website to distribute information and promote their brand. However, much like any other service, especially a free one, users should be prepared for any sort of closure or resource failure. 

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Facebook Gets Defensive, Pauses Instagram for Kids, Yet Struggles with Transparency

September 28th, 2021 by

The social media platform again is in the crosshairs. Instead of being defensive, transparency might have prevented a potential PR crisis.

AP Stylebook

AP Style Updates: Social Media

September 21st, 2021 by

PRNEWS looks at social media terminology to ensure proper AP style use for important campaigns, announcements and releases.

AOC dress at Met Gala

Planning for a Media Frenzy: AOC, the Dress and the Met Gala

September 15th, 2021 by

The annual Met Gala routinely attracts the eyes of those with an interest in creativity, celebrity and high fashion. However, this year, Congresswoman Alexandria Ocasio-Cortez attended her first Met Gala, provoking a true statement. Bright red script saying “TAX THE RICH” stood out across the back of a white gown, generating conversation on both sides of the political spectrum. 

woman reading press releases on a computer

Press Releases Remain Popular, But They’re Not The Only Option

September 14th, 2021 by

Forty-two percent of PR pros say ensuring press releases reach the right audience is a major issue, a new Cision survey says.