A new study from the Journal of Business Research titled, “So fun! How fun brand names affect forgiveness of hedonic and utilitarian products,” suggests that some brands are more forgivable than others, in particular those with inventive or fun names.
Stories by Nicole Schuman
At Advertising Week New York 2021, panelists discussed purpose in marketing, referencing campaigns and examples from many topics, including climate change and DEI.
With now-annual events like Giving Tuesday encouraging new donors, it may seem like seasonal asks have grown into a flood of digital email outreach, direct mail avalanches and a cacophony of those little red bells. For most communicators, standing out from the pack remains a top goal.
[VIDEO] Brandon Espinosa, VP Brand and Partnerships at Bronx Brewery, Discusses DEI and Meeting Your CommunityOctober 14th, 2021 by Nicole Schuman
PRNEWS Live welcomed Brandon Espinosa, VP of brand and partnerships for The Bronx Brewery. Espinosa discussed how the craft beer industry is focusing on DEI, as well as communications and meeting consumer needs throughout the pandemic.
When The New York Times released a report on Friday (Oct. 8) regarding a racist email sent by now former Las Vegas Raiders coach, Jon Gruden, the clock began to tick concerning the team’s response.
For many brands and organizations, Facebook serves as the main platform for advertising, retail outreach, virtual events and customer service. Some smaller businesses even use it as an alternative to a website to distribute information and promote their brand. However, much like any other service, especially a free one, users should be prepared for any sort of closure or resource failure.
The social media platform again is in the crosshairs. Instead of being defensive, transparency might have prevented a potential PR crisis.
The annual Met Gala routinely attracts the eyes of those with an interest in creativity, celebrity and high fashion. However, this year, Congresswoman Alexandria Ocasio-Cortez attended her first Met Gala, provoking a true statement. Bright red script saying “TAX THE RICH” stood out across the back of a white gown, generating conversation on both sides of the political spectrum.
Forty-two percent of PR pros say ensuring press releases reach the right audience is a major issue, a new Cision survey says.