Stories by Nicole Schuman

LinkedIn Live with Visit Anaheim

[VIDEO] Lindsay Swanson of Visit Anaheim Talks Travel and Tourism PR

July 21st, 2021 by

PRNEWS Live welcomed Lindsay Swanson, Communications Director at Visit Anaheim. Swanson will discuss PR efforts surrounding tourism and reopening and how the industry has endured in light of the pandemic.

Leyna Bloom, transgender cover model on Sports Illustrated Swimsuit Issue Cover

Is the SI Swimsuit Issue Making Progress Toward Inclusivity?

July 20th, 2021 by

While some may be surprised the publication still exists in the shadow of the #MeToo movement, SI is utilizing the platform to leverage a message of inclusivity. Its 2021 edition features the first cover with a transgender model, Leyna Bloom. 

A Crisis Audit is the Best Way to Prepare for Leadership Debacles

July 20th, 2021 by

A tweet, statement or leaked email from the likes of Elon Musk, Mark Zuckerberg and former CEOs John Schnatter (Papa John’s) John Schnatter and Travis Kalanick (Uber) could make or break a company’s reputation. Regardless of your organization’s size, preparing for leadership gaffes is an essential part of any PR pro’s job.

Stephen A. Smith continues to harm ESPN's reputation.

Stephen A. Smith Brings ESPN Crisis, Yet Again

July 13th, 2021 by

The remarks not only allow the public to drag Smith through the mud, but take ESPN right along with it by showing that it will continue to allow these short-sighted, inflammatory takes and attitudes. 

Juvenile remix Vax that thang up

2021: The Summer of the Vaccine Promotions

July 8th, 2021 by

As the COVID-19 Delta variant starts to spread throughout the United States, particularly among the unvaccinated, it seems time is of the essence to promote the benefits of vaccination to those remaining skeptical. 

Raging River Ride at Adventureland Park

Adventureland Park Faces Crisis After Young Boy’s Death

July 6th, 2021 by

A typical summertime activity, visiting an amusement park, turned tragic at Adventureland Park in Altoona, Iowa. On July 3, an 11-year-old boy, Michael Jaramillo, died after a group tube on the Raging River ride flipped over, trapping him and his family members underneath. The park’s response could have been more sympathetic.

American Flag Waving

How Should Brands Approach July 4 Messaging?

July 1st, 2021 by

Freedom can mean many things. And with July 4 approaching, after a year of societal turmoil, many Americans may find their views on patriotism shifting.

The Pandemic and Other Factors are Prompting PR to Hire Non-Traditional Candidates

July 1st, 2021 by

As the world changed in March 2020, so too did the future for many college seniors who graduated months later. With Gen Z entering the workforce, millennials taking more leadership positions, and technology platforms proving to be important tools for communication, some firms are changing the way they recruit for PR jobs. 

Toyota provides weak response in regards to controversial political contributions

Toyota’s Response on Political Contributions Angers Consumers

June 28th, 2021 by

What a start to the week for anyone working for Toyota PR. Axios released a report late Sunday (June 27) regarding the car maker’s political donations, which were found to fund 37 donations to Republican election objectors. 

American Airlines cancels flights, leads to angry customers

Cancelled Flights Highlight Importance of Customer Care

June 21st, 2021 by

While the travel industry is sure to appreciate a spike in sales, it’s also feeling the burden of carrying more passengers while attempting to rehire a workforce that COVID-19-related furloughs and early retirements tore apart.