Stories by Nicole Schuman

PRNEWS Live discusses DEI article

[VIDEO] PR Vets Assess DEI Initiatives—One Year Later

February 24th, 2021 by

PRNEWS Live welcomed Neil Foote, board president, National Black PR Society, and Porter Novelli, SVP Dwayna Haley on Feb. 24, 2021. Our topics included: DEI during the pandemic, Black History Month and the one-year anniversary… Continued

Texas license plate snowed over

Texas Storm Communications Show Stark Messaging Contrasts

February 22nd, 2021 by

In an area not exactly used to dealing with snow, ice and frigid temperatures, the utility infrastructure crumbled, leaving millions without power, heat and fresh water for days. Getting important information out to those who need it can be extremely difficult for audiences who primarily depend on electricity, internet and wifi to power their communications needs. 

Cleaning poster from CDC and ACI

American Cleaning Institute Recalls Year of Crisis Communication

February 19th, 2021 by

While cleanliness was on most peoples’ radar, the threat of COVID-19 elevated concerns about germs to a more common topic of conversation. Enter the American Cleaning Institute, whose communication team suddenly found itself at the center of a hot topic. Here’s how it handled a bevy of queries from media and the public and spread its message.

The Hockey News February Cover

The Hockey News Misses on Diversity Opportunity

February 16th, 2021 by

It seems like every day there’s another brand—this time a publication—getting called out for short-sighting diversity. Today “The Hockey News” (THN), featured on thanks to an editorial partnership, tweeted about what could have been… Continued

screenshot of LinkedIn Live talk

[VIDEO] OkCupid Discusses Inclusive Valentine’s Day Campaign

February 10th, 2021 by

PRNEWS Live welcomed Michael Kaye, global communications and public relations manager at OkCupid. We discussed the dating site’s inclusive messaging and bold Valentine’s campaign.   You can view PRNEWS’ library of free LinkedIn Live streams here.

PRNEWS GRADES: 2021 Valentine’s Edition

February 9th, 2021 by

The PRNEWS staff encounters many examples of brand communication.  We compile assessments of some of the best and not-so-great examples. Our intent is to provide a learning experience about what works or doesn’t. You can find previous examples here. In this Valentine’s edition, we examine some of the sweetest brand campaigns.

NFL football

Goodell Super Bowl Pre-Game Interview Showcases PR Fundamentals

February 8th, 2021 by

From a PR standpoint, highlights of CBS’s Super Bowl pregame show didn’t come from Miley Cyrus’s performance for essential workers or the moving piece celebrating the 30th anniversary of Whitney Houston’s performance of the national anthem. It came from a simple interview that many viewers may have missed while preparing their game-day spread. 

Super Bowl LIV logo

NFL, Tampa Communicate COVID Protocols: Will Super Bowl Fans Listen?

February 4th, 2021 by

On Feb. 7, the U.S. will see a first during the pandemic—22,000+ ticket holders attending the Super Bowl, in-person, at the actual venue, Raymond James Stadium, which holds 75,000 people. This of course, brings a whole new set of challenges—maintaining the health and safety of attendees. 


Brands Look to Avoid Their Own Groundhog Day

February 2nd, 2021 by

Today, Feb. 2, 2021, many may describe their life as a “Groundhog Day.” Since the pandemic hit and the days cycle through, we’ve lived, worked and remained at home for almost a year now—adhering to stay-at-home guidelines. Much like people, brands and organizations can find themselves in a funk, putting out the same messaging year after year, which, while reliable, can lose the attention of a fickle populace. 


Public Goals and Regular Updates Provide Higher Accountability for Promises of Inclusivity

February 2nd, 2021 by

Societal unrest during the summer of 2020 led many businesses to take a hard look at what they represented to their audiences in terms of diversity and inclusion. Since then we’ve seen many organizations make statements and promises to practice greater inclusivity on everything from hiring to campaign content and representation. Whether or not these promises resulted in real change remains to be seen.