Stories by Nicole Schuman

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PRNEWS talks to Sonia Diaz about Hispanic Heritage Month and Communications

[VIDEO] PRNEWS Discusses Hispanic Heritage Month and Communication

September 21st, 2022 by

PRNEWS welcomed Sonia Diaz, president, Hispanic PR Association (HPRA), to discuss how well the Hispanic community is represented in PR and media.

DirecTV bobbles NFL Sunday Ticket response when platform fails

DirecTV Misses the Mark on Timely Crisis Response

September 19th, 2022 by

DirecTV failed to provide NFL Sunday Ticket users a timely response on why its product did not work for a second consecutive Sunday. 

market volatility should encourage brands to communicate even more

Volatile Markets Cause Pressure for Biden, Brands

September 14th, 2022 by

Regardless of what President Biden says, organizations are responsible for communicating important information to shareholders.

College athletes, PR and NIL deals

Avoiding Communication Crises with NIL Campaigns

September 6th, 2022 by

It’s time for communicators to sharpen their pencils, dust off their notebooks and pay close attention to the world of NIL.

pumpkin spice latte

Should You Piggyback on the Pumpkin Spice Latte (PSL) Craze?

August 30th, 2022 by

Brands cashed in on the trending release, with some achieving a better delivery when piggybacking on PSL than others.

PR Tackles the Gender Pay Gap for Women's Equality Day

PR Firms Tackle Gender Pay Gap to Promote Women’s Equality

August 26th, 2022 by

One of the myriad ways PR is working to address inequality is by acknowledging pay inequity and the gender pay gap.

PRNEWS welcomed Shannon Tucker, VP of NextPR to chat about tips for PR professionals, companies and agencies during a recession.

[VIDEO] PRNEWS Talks PR and Recession with Next PR

August 25th, 2022 by

PRNEWS welcomed Shannon Tucker, VP of NextPR to chat about tips for PR professionals, companies and agencies during a recession.

how to communicate layoffs

Layoffs and Communication: What NOT to Do

August 24th, 2022 by

How a company handles the communication of a layoff can have not only an impact on their current workforce and future employees, but its overall reputation as well.

After Admitting Failures, CDC Has Long Road Ahead to Rebuild Trust

August 22nd, 2022 by

Acknowledging poor performance is one thing, but the CDC has a long road ahead to rebuild public trust.

Adam Neumann, former CEO of WeWork, secured millions in funding for new startup called Flow.

Reputation of WeWork Founder Neumann Gets a Second Chance

August 16th, 2022 by

One of the cornerstones of PR is reputation. So, why would someone give Adam Neumann another chance after such a public business failure?