Stories by Nicole Schuman

image_pdfimage_print
spreading peanut butter on an apple

Jif Stuck in a Recall Jam Demonstrates a Teachable Moment

May 23rd, 2022 by

Transparency reigns as one of the pillars of good PR, so it only seems natural to lean into rather than run away from a recall.

GAAD: A Day to Add Accessibility into Content and Communication

May 18th, 2022 by

While it may seem intimidating to begin making content and communication more accessible, the resources and education are available.

Tools That Check for Bias in Written Content Can Improve Crisis Messaging

May 17th, 2022 by

For communicators, AI can help gather data, oversee workflow and scheduling, provide assistance in monitoring media and even create virtual influencers. AI also has a role in message creation.

Consumers are stressed about the current financial market.

Financial Industry Free Fall Engages the Communicators’ Cavalry

May 10th, 2022 by

Communicators, once again, will answer the call and serve as the cavalry in a sea of confused and worried financial clients. 

Disney under a microscope

Disney, Amber Heard Cannot Wave Magic Wand for Good PR

May 2nd, 2022 by

Disney, the most magical place on Earth, cannot wave a magic wand to control the media. Nor can being a celebrity buy you good PR. 

PRNEWS hosts a conversation about communications and environmental racism.

[VIDEO] PRNEWS Talks with Ryan Pintado-Vertner, CEO and Founder of Smoketown About PR and Environmental Racism

April 28th, 2022 by

PRNEWS talked with Ryan Pintado-Vertner, CEO and Founder of Smoketown, LLC, to discuss work advocating against environmental racism, potential solutions for helping communities of color who are disproportionally affected by climate change and the roles communicators can play in changing the issue.

twitter bird with megaphone

Musk’s Purchase of Twitter Stirs PR Concerns

April 25th, 2022 by

You can be sure the Twitter PR department has its hands full today as well into the far future with Elon Musk at the helm.

Cam Newton put his foot in his mouth with sexist comments during a recent podcast.

Newton, Shildt Gaffes Highlight What’s Needed Before an Apology

April 13th, 2022 by

Some free speech offenders, like pro football’s Cam Newton, may need to do some soul searching before they issue an apology.

Cracker Jill rebrand of Cracker Jack shows inclusive packaging to support women in sports

Cracker Jill Rebrand Shows the Importance of Purposeful Messaging

April 7th, 2022 by

A temporary rebrand like Cracker Jill can take a lot of time, energy and creativity, but the payoff can be a reputation boon.

Elon Musk on SNL set, dressed in all black.

Twitter Properly Announces Controversial Musk Board Appointment

April 5th, 2022 by

It’s reasonable to say the public implications of Twitter’s appointment of Musk could become complicated, to say the least.