Stories by Nicole Schuman

We examine how exactly to handle media relations during media layoffs, what causes people really care about, and PR lessons from the Kyte Baby apology saga. 

PRNEWS discussed recent agency trends with agency experts to see how fee structures are evolving and if digital tools such as artificial intelligence are moving fast enough to play a role. 

This week’s PR Roundup looks at what went wrong in a recent tech layoff, this year’s findings in the Edelman Trust Barometer and how to work with Hispanic creators for brand communications. 

Join PRNEWS Live for a discussion about building the bridge between CEOs and PR strategy with Greg Galant, cofounder and CEO of Muck Rack.

This week’s PR Roundup follows up on Aaron Rodgers’s dust up with Jimmy Kimmel, how the New England Patriots handled Bill Belichick’s departure, and reveals the results of a survey on 2024 budget priorities for PR professionals.

Today our explainer series looks at how to define, assess and measure your audience.

PR Roundup includes highlights from a new study on AI in PR, what communications pros can learn from the Epstein report release and navigating the complexities of a controversial broadcast guest’s comments—such as with NFL quarterback Aaron Rodgers’s latest appearance on ESPN’s “Pat McAfee Show.” 

Experts from the PR industry share tips with PRNEWS on how to make the best of the first week of 2024 after the holiday break.

As 2024 approaches, it pays to take stock of everything that occurred in 2023 and how it will impact the next year of the PR industry.

This week’s Roundup looks at what to do when a cool and collected Patrick Mahomes throws a tantrum on national TV, 2024 predictions from the news industry and a gift guide for PR pros.