Stories by Nicole Schuman

The Empire State Building disappears in an orange haze due to the Canadian Wildfire smoke clouds drifting over the Northeastern U.S.

PR Roundup: Smokey Skies, the PGA Surprise and Licht Leaves

June 9th, 2023 by

Smokey orange skies and disappearing skyscrapers, PGA going back on its moral promises and another upheaval of executives at a major news network made for a chaotic week in the latest PRNEWS PR Roundup. 

What the Axios Harris Poll 100 Can Teach Brands About Reputation

June 6th, 2023 by

There’s a lot for aspiring organizations to learn from the businesses in this list about maintaining a good reputation with the public.

Ben Finzel and Laura Nguyen faces in 2 circles for a PRNEWS Live graphic

[VIDEO] PRNEWS Live Celebrates Pride and Discusses Brand Safety

June 6th, 2023 by

PRNEWS discussed proactive ways brands can protect themselves and their employees during Pride Month, encouraging a positive and inclusive experience for all.

Pride community in a giant crowd with LGBT rainbow flag raised.

PR Roundup: Pride Safety, Diddy Sues Diageo and AI Failure

June 1st, 2023 by

This week’s Roundup takes a look at Pride backlash, Diddy’s DEI battle and AI woes. 

A woman puts her finger up to her lips in a shushing sign, while on the phone, looking at a laptop screen. She is telling the person on the other end that this is important information for an exclusive.

Pitching an Exclusive: Do’s and Don’ts

May 31st, 2023 by

Several PR veterans provided tips on how to proceed when it comes to offering an exclusive to a journalist.

Target logo

PR Roundup: DeSantis Campaign Launch, Backlash for Target, Remembering Uvalde

May 25th, 2023 by

This week our PR Roundup looks at a disastrous campaign launch for Ron DeSantis and backlash for Twitter, the importance of remembrance and the latest conservative outrage aimed at Target.

illustration of diverse group of people working together

It Takes a Village: Embracing DEI as a Company Community

May 22nd, 2023 by

While some employees may bristle at formal DEI training and evaluations, it’s important to keep a sense of community in mind.

Wienermobile renamed Frankmobile

PR Roundup: State of PR, Wienermobile Revamp, TikTok Ban

May 18th, 2023 by

This week’s PR Roundup looks at a report from Muck Rack that includes new PR data, a glow up for the Wienermobile and the impact of Montana’s TikTok ban.

Telly Wong of IW Group joins PRNEWS for a LinkedIn Live discussion of AAPI and multicultural PR.

[VIDEO] PRNEWS Live Discusses AAPI and Multicultural PR Campaign Innovations

May 18th, 2023 by

PRNEWS Live welcomed Telly Wong, Chief Content Officer and SVP at IW Group to discuss innovative approaches to multicultural PR and celebrate AAPI Heritage Month.

Poll: Do PR Employees Feel Comfortable Discussing Mental Health Struggles?

May 16th, 2023 by

We reflected on Mental Health Awareness Month by asking our audience if they truly feel comfortable going to a superior about their personal struggles.