Stories by Nicole Schuman

LinkedIn Creator Mode on a mobile phone and laptop

Learning About LinkedIn: LinkedIn Live Best Practices

April 12th, 2023 by

LinkedIn Live, a platform feature to livestream events, webinars, lectures, interviews and the like provides an easy method for streaming to your direct audience and beyond.

AP Stylebook

AP Style Update: Climate and Environment

April 11th, 2023 by

In this installment, we honor Earth Month and Earth Day with a collection of terms discussing climate and the environment.

2023 Headlines of newspapers in New York report on the previous days announcement of former President Donald Trump being indicted

PR Roundup: Reviewing the White House, Bragg and Trump’s Responses to this Week’s Arraignment

April 6th, 2023 by

Instead of our typical news roundup and lessons this week, we reviewed three key characters of this week’s focus: Manhattan District Attorney Alvin Bragg, former President Donald Trump and The White House. 

when to stop social media posting during national tragedies

An Increase in National Crises Causes Communicators to Reconsider When to Pause Social Posts

April 6th, 2023 by

From a communications perspective it may now be more confusing about knowing when to halt social media posting or pitching, due to ongoing daily disasters—natural and man-made.

Gen Z working at a laptop at a kitchen table

How PR Agencies Can Appeal to Gen Z Employees

April 4th, 2023 by

What are agencies focusing on to catalyze change in the industry and welcome more Gen Z employees into the fold?

this week's PR news roundup includes the Army ousting Jonathan Majors, an examination of an open letter to half AI development and supporting Transgender Visibility Day

PR Roundup: Army Pivots, Calls to Pause AI Dev and Celebrating Transgender Visibility

March 30th, 2023 by

PRNEWS reviews the Army’s advertising pivot, the impact of an open letter to halt AI, and supporting Transgender employees.

Gen Z employees working on a project

Attracting Gen Z Communication Employees

March 29th, 2023 by

Almost every recruiter and communications professional we talked to for this article used the word “values” when describing the number one item Gen Z candidates were looking for when considering employment. 

Twisted Tea created special vasectomy underwear for March Madness time.

March Madness Reveals Best Practices for Brand Activations

March 23rd, 2023 by

PRNEWS took a look at best practices for brand activations by Twisted Tea, DiGiorno and Hormel, focusing on the current March Madness cycle. 

spotify called out for only spending 10 percent of 100 million dollar diversity fund

PR Roundup: Bad Decisions Lead to Bad Reputations

March 23rd, 2023 by

The public called out Spotify and Chief for DEI blunders and the SEC laid down the law for celebrity crypto influencers this week.

Hand drawing avoid Cliches prohibition sign

Why Clichés in Writing Can Be Offensive

March 22nd, 2023 by

PRNEWS decided to bring awareness to clichés or phrases you may want to avoid or consider erasing from your vocabulary altogether.