Stories by Nicole Schuman

To TikTok or not to TikTok? That is the current question many brands and organizations face as rumors swirl that the United States federal government may put a nationwide ban on the popular app. 

Ford celebrated Women’s History Month with a clever messaging package and MuckRack’s State of Journalism found a positive trend for pitching, while Mercyhurst University responds with a disappointing statement when a student goes viral for the wrong reasons.

One way many agencies continue to foster growth is through the launch of specialty practices. Feeling the push to diversify? PRNEWS talked to agencies who have done so successfully and provided advice on how and when to launch a specialty practice. 

PRNEWS Live welcomed Tina Kozak, the first woman CEO of Franco, in its 59-year history, to discuss women in PR leadership on International Women’s Day. 

Traditional methods of pitching aren’t going to fly when you’re trying to reach Gen Z.

Companies made a lot of moves this week to impact their audiences and users in a positive way. PRNEWS took a look at several launches and announcements made this week by TikTok, the publishing industry and Eli Lilly, hoping to improve the lives of those impacted. 

PRNEWS Live discussed Dove’s latest impactful campaign and partnership with LinkedIn, which supports The CROWN Act. Dove’s work bridges public policy and purpose-driven communication.

PRNEWS took a look at some organizations learning from past mistakes (Oscars), and some practitioners currently dealing with personal crises in Uvalde.

With the economy on shaky ground and continuous whispers of recession, we wondered how our friends in the communication industry were doing. With companies cutting back, does that mean agencies and comms departments are feeling the pinch as well? 

It increasingly falls on the communicator to shape not only a response, but a plan of action and community engagement to satisfy the needs of those affected.