Some of the best ways to earn PR for clients or your organization is through the announcement of an award.
Stories by Nicole Schuman


Owning Up to DEI Failures
February 15th, 2023 by Nicole SchumanMaking empty DEI promises is, simply, no longer an option. The public will find you out if you’re insincere. How should organizations respond?

PR Roundup: Bard’s Failure to Launch, Disney Layoffs, SOTU GOP Meltdown
February 9th, 2023 by Nicole SchumanFrom AI failures to SOTU and corporate labor meltdowns, there’s been a bit of bad behavior for PR professionals to deal with.

A Super Bowl of Content: Should You Participate?
February 8th, 2023 by Nicole SchumanDoes content created around a big event like the Super Bowl make an impact on the audience?

PR Roundup: Groundhog and Public Trust, CEO Pay Cuts, Police Department Comms
February 2nd, 2023 by Nicole SchumanThis week’s notable PR items and stories lean into the trust relationship. Some connections strengthen with time and public approval. Others can break in an instant if straightforward facts and figures are not provided.

Top Five Tips: Making a Big Announcement
February 1st, 2023 by Nicole SchumanFor this edition of Top Five, we asked communicators for advice about making a big announcement for a celebrity client or organization.

AP Style Update: Super Bowl and Football Terms
January 30th, 2023 by Nicole SchumanIn this AP style installment, we tackle everyone’s favorite fake American holiday, the Super Bowl.

[VIDEO] PRNEWS Live Discusses Mentorship
January 26th, 2023 by Nicole SchumanTo celebrate National Mentorship Month, PRNEWS Live welcomed Lisa Vasquez-Fedrizzi, senior vice president, people + culture at Lippe Taylor. We discussed all aspects of mentorship including finding a mentor, being a mentor and how to navigate those relationships.

How Should Communicators Use ChatGPT?
January 25th, 2023 by Nicole SchumanChatGPT may work well for organizations without the resources for a communication department. However, the technology’s advantages remain debatable. For now.

Industry Spotlight: Healthcare Internal Communication
January 24th, 2023 by Nicole SchumanCommunicators everywhere can learn a lesson or two from the healthcare industry on how it faced its biggest internal communications challenges since 2020.