Stories by Nicole Schuman

man excited about winning an award

Top Five Tips: Applying for Awards

February 16th, 2023 by

Some of the best ways to earn PR for clients or your organization is through the announcement of an award.

DEI needs to be seen inside and outside an organization

Owning Up to DEI Failures

February 15th, 2023 by

Making empty DEI promises is, simply, no longer an option. The public will find you out if you’re insincere. How should organizations respond?

Disney under a microscope

PR Roundup: Bard’s Failure to Launch, Disney Layoffs, SOTU GOP Meltdown

February 9th, 2023 by

From AI failures to SOTU and corporate labor meltdowns, there’s been a bit of bad behavior for PR professionals to deal with. 

PopCorners Super Bowl Breaking Bad advertisement still

A Super Bowl of Content: Should You Participate?

February 8th, 2023 by

Does content created around a big event like the Super Bowl make an impact on the audience?

Groundhog

PR Roundup: Groundhog and Public Trust, CEO Pay Cuts, Police Department Comms

February 2nd, 2023 by

This week’s notable PR items and stories lean into the trust relationship. Some connections strengthen with time and public approval. Others can break in an instant if straightforward facts and figures are not provided.

Tom Brady playing in a Tampa Bay

Top Five Tips: Making a Big Announcement

February 1st, 2023 by

For this edition of Top Five, we asked communicators for advice about making a big announcement for a celebrity client or organization.

AP Stylebook

AP Style Update: Super Bowl and Football Terms

January 30th, 2023 by

In this AP style installment, we tackle everyone’s favorite fake American holiday, the Super Bowl.

[VIDEO] PRNEWS Live Discusses Mentorship

January 26th, 2023 by

To celebrate National Mentorship Month, PRNEWS Live welcomed Lisa Vasquez-Fedrizzi, senior vice president, people + culture at Lippe Taylor. We discussed all aspects of mentorship including finding a mentor, being a mentor and how to navigate those relationships.

chatGPT creating a customer service message

How Should Communicators Use ChatGPT?

January 25th, 2023 by

ChatGPT may work well for organizations without the resources for a communication department. However, the technology’s advantages remain debatable. For now.

doctor reading and scrolling through a tablet reading healthcare internal communications

Industry Spotlight: Healthcare Internal Communication

January 24th, 2023 by

Communicators everywhere can learn a lesson or two from the healthcare industry on how it faced its biggest internal communications challenges since 2020.