Stories by Nicole Schuman

This week’s notable PR items showcase the consequences and impact of crisis at Zelle and TikTok as well as a change at Amazon.

January is National Mentoring Month. And aside from utilizing mentorship to go full-speed ahead with new years’ aspirations, having a mentor is just a good, anytime career decision.

Our Explainer series looks at S.M.A.R.T. Goals, a framework that provides criteria for more efficient goal-setting and evaluation of results

In the wake of Buckingham Palace’s ‘no comment’ on Prince Harry’s “60 Minutes” interview, we asked: Should you see content before commenting on it? A small majority said yes, it’s fair to ask to review material before commenting.

The first week of January 2023 came roaring in with crises and opportunities for communication wins. While some brands and individuals seemed to suffer from a holiday hangover, others made unforgettable strides that practitioners will be talking about for years to come.

Vetting is always important in influencer relationships. It’s vitally so when influencers dispense information about health and finance. Here are several tips for finding trustworthy influencers and monitoring them.

For our series, Top Five, we asked communication professionals where to start when coming back in the new year.

Our Explainer series looks at The Barcelona Principles, a framework from AMEC that helps measure communication’s value.

Smaller agencies may be frozen out of business, especially if major brands seek terms similar to those of Keurig Dr Pepper. 

PRNEWS talked with several social media communications experts to see how brands can prepare for an onslaught of holiday platform traffic, and also how to proceed if your team goes dark during the holidays.